Sunny Leone Is Latest To Use PETA India’s Cruelty-Free Logo For New Cosmetics Brand

For Immediate Release:

27 June 2018


Nirali Gada; [email protected]

Garima Jain; [email protected]

Actor and Animal Advocate’s Make-Up Line, Star Struck by Sunny Leone, Will Be Featured on PETA India’s ‘Companies That Don’t Test on Animals’ List

Mumbai – People for the Ethical Treatment of Animals (PETA) India has added actor, model, and long-time animal rights proponent Sunny Leone‘s new cosmetics brand, Star Struck by Sunny Leone, to its “Companies That Don’t Test on Animals” list, which recognises companies that sell only cruelty-free cosmetics, personal-care, and household-cleaning products and includes Omved, Soulflower, Herbal Strategi Vicco Laboratories, The Body Shop, and many others. To let compassionate shoppers know that its products don’t harm animals, Star Struck will use PETA India’s special cruelty-free bunny logo on its packaging.

“Increasingly, consumers today want to be confident their purchases do not support harm to animals,” says Leone. “PETA India’s cruelty-free logo will help Star Struck proudly show that we are firmly against caging, poisoning [and] killing animals in any tests.”

To promote awareness of compassionate and cruelty-free cosmetic products, the company will be launching an online promotional campaign and contest with PETA India and will be giving away free gift hampers to the contest winner.

PETA India – whose motto reads, in part, that “animals are not ours to experiment on” – notes that more than 3,000 companies around the world have banned all animal tests in favour of effective, modern, non-animal methods. In India, following efforts by the group, the testing of cosmetics or their components on animals was banned in 2014, as was the import of animal-tested cosmetics. However, China still requires companies that wish to sell cosmetics there to have their products tested on animals, and many brands still choose to subject animals to painful cosmetics tests in which substances are dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.

Leone was PETA India’s 2016 Person of the Year and has appeared in numerous campaigns for the group, including a pro-vegan fashion ad, a pro-vegetarian ad, an ad promoting the sterilization of animal companions, and a pro-adoption campaign, in which she encouraged fans to “be an angel” by adopting a homeless dog.

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