PETA India’s vigorous campaigns that involve investigations, policy work, collaboration with law enforcement, rescues, social media engagement, appealing demonstrations, impactful billboards, celebrity endorsements, and more have transformed many animals’ lives. Check out our groundbreaking work for animals in 2023, below.
Animals Are Not Ours to Experiment on
- After PETA India submitted comments, the Committee for Control and Supervision of Experiments on Animals introduced new rules under which it would promote the replacement, reduction, and refinement of animal use for experimentation and teaching and training purposes and launch a database of animal-free methods.
- Articles coauthored by PETA Science Consortium International e.V. (of which PETA India is a member) were published in the journal Frontiers in Toxicology, highlighting approaches to assessing chemical toxicity without using animals.
- Vellore start-up BioDimension won PETA India’s Advancing Animal-Free Methods for Toxicology Testing grant to assist its development of 4D bioprinted human tissues.
- PETA Science Consortium International e.V. funded a game-changing study to improve access to human-relevant, non-animal research tools for inhalation testing.
- SUGAR Cosmetics, 82°E, and LoveChild Masaba are among the brands that have received accreditation from Beauty Without Bunnies, the global database run by PETA US that simplifies cruelty-free shopping.
Animals Are Not Ours to Eat
- PETA India’s exposé of the illegal donkey meat trade in Andhra Pradesh led to the rescue of 78 donkeys and the seizure of hundreds of kilograms of meat.
- Following appeals from PETA India, the central government updated animal husbandry rules to require pain management for castration procedures as well as other improvements.
- Twenty-seven states and union territories prohibited the confinement of mother pigs to cruel gestation and farrowing crates after PETA India successfully appealed to governments.
- After working with PETA India, Keventers launched animal-friendly chocolate and strawberry desserts, earning it PETA India’s Best Vegan Ice Cream award.
- Hollywood star Alicia Silverstone helped PETA India celebrate National Youth Day by treating Mumbai students to “super-shakti” vegan breakfasts and feeding community animals.
Animals Are Not Ours to Wear
- We honoured JADE’s Monica Shah and Karishma Swali with Compassionate Designer awards after they pledged in writing to always be leather-free.
- PETA India’s “PETA-Approved Vegan” programme added new fashion brands selling vegan goods, including JADE, Lusso Lifestyle, and Papa Don’t Preach.
- For World Environment Day, we released a new video starring designer Rina Dhaka, who declared, “I love fashion. I also love animals and the planet. And that’s why I don’t use leather.”
- Countless airline passengers got the message not to carry leather bags, thanks to our thought-provoking ads in Amritsar, Bengaluru, Delhi, Hyderabad, and Kolkata airports, reading, “Cruelty Doesn’t Fly”.
Animals Are Not Ours to Use for Entertainment
- The Supreme Court upheld a ban on horse-drawn Victoria carriages in Mumbai that PETA India helped achieve.
- PETA India and actor Dia Mirza launched Ellie, a talking animatronic elephant who is visiting schools to let kids know how elephants are exploited in circuses and for rides.
- Police stopped an illegal buffalo fighting event that was planned to take place in Solapur following pressure from PETA India.
- After PETA India filed complaints, Ranchi police seized numerous animals from Ajanta Circus – and all animals were rescued from Tamil Nadu’s Karur Latha Circus.
- Irinjadappilly Sree Krishna Temple in Thrissur was gifted a lifelike mechanical elephant from PETA India, which it uses in ceremonies instead of a real elephant.
Animals Are Not Ours to Abuse in Any Other Way
- Appeals by PETA India led to bans on deadly glue traps in 31 states and union territories, including Andhra Pradesh, Chhattisgarh, Goa, Himachal Pradesh, Karnataka, Madhya Pradesh, Meghalaya, Mizoram, Nagaland, Sikkim, Tamil Nadu, and West Bengal.
- Acting on a PETA India complaint, Kokrajhar and Kachugaon authorities seized two birds and apprehended a YouTuber for capturing parakeets and selling them on his channel.
- PETA India and Gujarat police seized more than 180 spools of deadly manja during a raid in Ahmedabad. The governments of Chandigarh, Haryana, and Maharashtra amended their policies and now prohibit all types of manja following appeals from PETA India.
- After a man in Jaipur allegedly stoned a sleeping community dog to death, PETA India worked with police to catch him.
- Sky-high billboards erected in Chandigarh, Kochi, Lucknow, and Pune reached countless passers-by with the message not to purchase pugs.
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