PETA India’s vigorous campaigns that involve investigations, policy work, collaboration with law enforcement, rescues, social media engagement, appealing demonstrations, impactful billboards, celebrity endorsements, and more have transformed many animals’ lives. Check out our groundbreaking work for animals in 2023, below. 

Animals Are Not Ours to Experiment on

  • After PETA India submitted comments, the Committee for Control and Supervision of Experiments on Animals introduced new rules under which it would promote the replacement, reduction, and refinement of animal use for experimentation and teaching and training purposes and launch a database of animal-free methods.  
  • Articles coauthored by PETA Science Consortium International e.V. (of which PETA India is a member) were published in the journal Frontiers in Toxicology, highlighting approaches to assessing chemical toxicity without using animals. 
  • Vellore start-up BioDimension won PETA India’s Advancing Animal-Free Methods for Toxicology Testing grant to assist its development of 4D bioprinted human tissues. 
  • PETA Science Consortium International e.V. funded a game-changing study to improve access to human-relevant, non-animal research tools for inhalation testing. 
  • SUGAR Cosmetics, 82°E, and LoveChild Masaba are among the brands that have received accreditation from Beauty Without Bunnies, the global database run by PETA US that simplifies cruelty-free shopping. 

Animals Are Not Ours to Eat

Animals Are Not Ours to Wear

  • We honoured JADE’s Monica Shah and Karishma Swali with Compassionate Designer awards after they pledged in writing to always be leather-free. 
  • PETA India’s “PETA-Approved Vegan” programme added new fashion brands selling vegan goods, including JADE, Lusso Lifestyle, and Papa Don’t Preach. 
  • For World Environment Day, we released a new video starring designer Rina Dhaka, who declared, “I love fashion. I also love animals and the planet. And that’s why I don’t use leather.” 
  • Countless airline passengers got the message not to carry leather bags, thanks to our thought-provoking ads in Amritsar, Bengaluru, Delhi, Hyderabad, and Kolkata airports, reading, “Cruelty Doesn’t Fly”. 

Animals Are Not Ours to Use for Entertainment

  • Irinjadappilly Sree Krishna Temple in Thrissur was gifted a lifelike mechanical elephant from PETA India, which it uses in ceremonies instead of a real elephant. 

Animals Are Not Ours to Abuse in Any Other Way

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