Deepika Padukone’s Skincare Brand 82°E Joins the PETA US Global ‘Beauty Without Bunnies’ Vegan and Animal Test–Free Programme
Following the successful launch of global icon Deepika Padukone’s self-care brand 82°E, PETA India is pleased to announce that 82°E’s skincare line has been certified by the “Beauty Without Bunnies” programme run by PETA US. Since its launch, the cruelty-free brand has been approved by PETA US as animal test–free and vegan, a certification it can promote on its website to help consumers make kind choices.
“At 82°E, we take pride in demonstrating our support and proudly displaying our compliance with PETA’s guidelines. We will continue to remain committed to the cause,” says Padukone.
A single test for a cosmetics ingredient can use over 1000 animals. That’s why thousands of companies around the world have banned the use of animals in favour of modern, non-animal methods for testing their products, thereby sparing animals suffering in painful tests in which substances would be dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
Following efforts by PETA India and others, the testing of cosmetics and their ingredients on animals is prohibited in India, as is the import of animal-tested cosmetics. The “Beauty Without Bunnies” certification programme helps inform consumers which companies refuse to test on animals anywhere in the world.