‘PETA-Approved Vegan’ for Vegan Shopping

For Shoppers

PETA India works with designers and brands in the fashion industry to bring animal-friendly styles to you. To make it easy for you to have killer looks without killing animals, PETA India teams companies up with our friends at PETA US for a {PETA-Approved Vegan} logo that enables them to highlight their vegan handbags, shoes, clothing, accessories, and other retail items. Popping up on products everywhere, this nifty logo makes it a snap to spot animal-friendly items at a glance.

For Companies

The “PETA-Approved Vegan” certification authenticates handbags, shoes, clothing, accessories, furniture, and home decor items made from vegan materials rather than animal-derived ones such as leather, silk, wool, fur and feathers. Over 1000 companies are using the “PETA-Approved Vegan” logo to enable conscious consumers to identify vegan products at a glance while shopping. This logo helps shoppers make socially conscious purchases that align with their values. Many companies also enjoy media mileage by promoting their brand values with the use of this logo.

MARKETING BENEFITS