Seen above are PETA staffers Natasha Paul, Sachin Bangera and Puja Joshi with ace photographer Ashok Salian, choreographer Sandip Soparrkar and top ramp model Jesse Randhawa. Wondering why are all of them together? Well, it was for a recent PETA shoot featuring Sandip Soparrkar and Jesse Randhawa. We all teamed up to throw light on the cruel snake charming trade, prevalent in India. In this new PETA Ad, Sandip Soparrkar will portray an evil snake charmer and Jesse Randhawa the captivated snake. Snake charming is not as glamorous or exciting as it is made out to be. Snakes live a miserable life, away from everything that is natural to them. They are caught in the wild, their fangs are removed, and they are ‘trained’ to perform. Not known to many, but snakes cannot hear. They react to the swaying of the instrument that the charmer is playing. A snake charmer hypnotizes the snake by playing the instrument. He also resorts to means like sewing the snake’s mouth shut and forcing it to perform to entertain us. Snakes are not ours for entertainment! There is no fun in such meaningless entertainment, so discourage this practice and spread the word amongst your family and friends. To learn more why animals should not be used for entertainment log onto petaDishoom.