In honour of World Vegan Month (November), PETA India has placed a series of billboards in Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai.
We’re urging everyone to practise kindness by leaving all animals out of their wardrobes.
PETA India and our international affiliates have released exposés of more than 100 wool facilities spanning four continents, each one revealing routine cruelty to sheep. Earlier this year, a shearer who was caught on camera punching sheep and beating them in the face pleaded guilty to cruelty to animals. Other shearers were filmed punching frightened sheep, stamping and standing on their heads and necks, and even cutting the necks of unwanted sheep, apparently while they were fully conscious.
The squalid and severely crowded conditions in which crocodiles, alligators, snakes, ostriches, and other wild animals are raised and slaughtered for their skin are similar to those that are believed to have given rise to the novel coronavirus, and they pose a potential threat of future pandemics.
Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles so tightly that their bones break. The throats of those who survive this ordeal are cut in full view of others at the slaughterhouse, and for many, dismembering and skinning begin while they’re still conscious. Leather is also detrimental to human health and the environment: run-off from leather tanneries poisons rivers and streams, harming all life within, and has been linked to cancer, respiratory infections, and other health conditions in humans.
PETA India’s billboards are located at the following locations: