Corporate Compassion in Action: PETA India’s Biggest Wins for Animals in 2025
From fashion runways to retail shelves, 2025 was a year of decisive progress for animals. Through persistent advocacy and meaningful partnerships, PETA India’s corporate team helped companies choose kindness—driving systemic change that benefits animals, people, and the planet alike. Take a look back with us at some of the biggest corporate wins of 2025:
PETA India at India Fashion Forum 2025
PETA India made a powerful statement at India Fashion Forum (IFF) 2025 in Bengaluru, spotlighting the rapid rise of vegan and cruelty-free fashion. The booth showcased innovative brands redefining style without leather, wool, or fur, while compelling celebrity-led videos revealed the hidden cruelty behind animal-derived materials. PETA India Director, Corporate Affairs Division, Ashima Kukreja highlighted how ethical fashion is the future, prompting brands and consumers alike to rethink their choices as PETA India staff liaised with compassionate businesses looking to obtain ‘PETA-Approved Vegan’ and ‘PETA’s Ultimate Cruelty-Free List’ certifications.
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Fortis Hospital Removes Live Fish Display Following PETA India Intervention
After PETA India raised concerns about live fish being confined in small containers at Fortis Hospital in Kolkata, the hospital acted swiftly, removing the displays in response to PETA India’s appeal, thereby saving the fish from suffering.
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Young Compassionate Entrepreneur Awards 2025
For National Youth Day (12 January), PETA India honoured five trailblazers who were 30 and under with the “Compassionate Young Entrepreneur Award” who are reshaping industries through compassionate action and business. From vegan fashion and foods to cruelty-free beauty and innovative materials, winners like Vishnu Kaushal [Peach By Vishnu], Priyasha Saluja [The Cinnamon Kitchen], Karishma Kewalramani [FAE Beauty], Jaideep Prajapati [RIJAC], and Kaushik Vardan [Recore India] prove that ethical entrepreneurship and kind choices are the future.
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Feather-Free Pledge: Indian Fashion Says No to Feathers
More than 50 top Indian designers pledged to go feather-free following a joint appeal by Stella McCartney and PETA India. This landmark commitment marked a decisive shift away from practices that cause immense suffering to birds showing that high fashion and compassion can walk hand in hand. Designers who signed the pledge included Anita Dongre, Abu Jani Sandeep Khosla, Gaurav Gupta, Shyamal & Bhumika, Rina Dhaka, Jade by Monica and Karishma, Virgio Founder Amar Nagaram andShubhika Sharma – Designer and Creative Director, Papa Don’t Preach.
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Elephant Freedom Pledge: Redefining Entertainment Without Exploitation
After learning from PETA India that elephants used for films, televisions, advertisements and other content are forcibly separated from their families, endure abusive training methods, and are chained when not in use, 22 leading filmmakers and production houses including John Abraham, R Balki, Daggubati Suresh Babu, Farah Khan, Dia Mirza, Nikkhil Advani, Pooja Bhatt, and others signed PETA India’s Elephant Freedom Pledge, committing to leave real elephants out of films and advertisements. By choosing to embrace CGI, VFX, and lifelike mechanical elephants, the entertainment industry took a major step towards ethical storytelling in 2025.
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Wellness Forever Stops Sale of Cruel Glue Traps
India’s third-largest pharmacy and lifestyle chain, Wellness Forever, removed cruel glue traps from over 400 stores after PETA India’s appeal. The decision followed similar actions by major e-commerce platforms and 32 states and union territories. Glue traps are trays coated with sticky adhesive that ensnares small animals, who can suffer for days before dying.
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PETA India’s Vegan Fashion Awards 2025
The 2025 PETA India Vegan Fashion Awards recognised and celebrated designers and brands that embraced animal-friendly materials, from vegan silk sarees to cactus-leather accessories that are redefining fashion. While, actor Riteish Deshmukh was named Best Vegan Style Icon, Jacqueline Fernandez’s faux fur look in Raid 2 won Best Vegan Fashion Moment. Cricketer Jasprit Bumrah backed Uppercase, which won the Best Vegan Travel Gear, paved the way to compassionate forward fashion choices.
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Making Kindness Mainstream: PETA India’s 2025 Vegan Food Awards & Most Vegan-Friendly City 2025
From Ranveer Singh’s SuperYou protein coffee to HRX by EatFit’s vegan momos, PETA India’s Vegan Food Awards highlighted delicious innovations that are making going vegan accessible, exciting and mainstream.
Named as PETA India’s Most Vegan-Friendly City of 2025, Kolkata was recognised for its vegan Bengali offerings, sustainable vegan fashion, inclusive culture, and a growing vegan ecosystem.
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PETA India’s Guide to Vegan Food Suppliers
In 2025, PETA India’s comprehensive vegan food guide helped consumers discover kinder alternatives to dairy and meat, proving that going vegan doesn’t mean giving up favourite flavours, but only cruelty. A directory of vegan milks, cheese, ghee, curd, vegan ice creams, meats and eggs, it is the ultimate guide for all new and long-time vegans.
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Impactful Vegan Billboard Campaigns
In 2025, PETA India took the message of compassion straight to city streets across the country through a series of bold, thought-provoking vegan billboard campaigns that reached millions. Challenging deeply ingrained dairy norms and highlighting the cruelty inherent in dairy production PETA India’s World Milk Day billboard asked, “If You Wouldn’t Drink Dogs’ Milk, Why Drink the Milk of Any Other Species?” and Cow Appreciation Day billboard urged the public to swap paneer for tofu with the message “Tofu Is a Cow’s Best Friend,” sparked nationwide dialogues. For World Vegan Month (November), eye-opening billboards near colleges and universities carried the message “She Did Not Consent,” drawing parallels between consent conversations on campuses and the lack of consent experienced by chickens exploited for meat and eggs. PETA India erected a powerful Dandi March inspired billboard campaign across multiple cities, ahead of Gandhi Jayanti. Rooted in the principles of ahimsa, the campaign invited the public to take action by signing a petition for stronger animal protection laws.
NS GAIA X PETA India: Reimagining Fashion’s Future
PETA India’s collaboration with N&S GAIA at World Fashion Week used immersive storytelling via VLGE to redefine the role of animals in fashion. By placing compassion at the heart of creativity, the collaboration viewed animals in fashion as muses and sentient beings, rather than as materials sourced at the cost of their exploitation and death.
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Worldwide, PETA entities paved the way to a compassionate tomorrow with their landmark wins which included leading auto manufacturer Renault committing to go leather-free, eliminating animal-leather interiors across its entire range of vehicles by the end of 2025 and fashion giant C&A banning leather and newly plucked down from its extensive textile range. Retail giant SHEIN banned fur, wild-animal skins, and exotic feathers after talks with PETA US. Meanwhile, Bengaluru native and PETA France activist Natasha Garnierv was kept in police custody for 24 hours for organising a peaceful protest exposing the cruelty to animals that Hermès contributes to, outside their fashion show during Paris Fashion Week.
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