Milind Soman, Alia Bhatt’s Ed-a-Mamma, and Sunny Leone’s I Am Animal Among Winners of PETA India’s Vegan Fashion Awards 2021

For Immediate Release:

8 November 2021

Contact:

Hiraj Laljani; [email protected]

Sanskriti Bansore; [email protected]   

Mumbai – Designers and retailers across India are meeting the skyrocketing demand for cruelty-free clothing and accessories, and People for the Ethical Treatment of Animals (PETA) India is recognising the best of the best with its Vegan Fashion Awards 2021 this World Vegan Month (November).

The winners follow:

“The winners of PETA India’s awards prove that the future of Indian fashion is vegan,” says PETA India Senior Media and Celebrity Projects Coordinator Monica Chopra. “From silk-free sarees to leather-free bags, wallets, and shoes, it’s easier than ever to get a fashion-forward look that leaves cruelty to animals in the past.”

PETA entities have released numerous videos revealing that workers hit, kick, and mutilate sheep for their wool during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn and slit the throats of cows and buffaloes for leather; ram metal rods down conscious crocodiles’ spines in the exotic-skins industry; suffocate, electrocute, and bludgeon animals to death on fur farms; and boil silkworms alive to produce silk.

PETA India also notes that turning animal skin into garments requires massive amounts of energy and dangerous chemicals that damage the environment. The 2017 Pulse of the Fashion Industry report revealed that leather, silk, and wool are among the most polluting materials in fashion.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.

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