PETA US Vegan Wool Challenge Offers US$1 Million Award

Posted on by Erika Goyal

Sheep are gentle individuals who, like humans, want to live and feel loved. They also feel pain, fear, and loneliness. Yet because theres a market for their fleece and skin, theyre treated as mere wool-producing machines. Although plenty of durable, stylish, and warm vegan materials are already available, our friends at PETA US are setting out to save sheep by encouraging the development of a vegan wool that is visually, texturally, and functionally akin to or better than sheeps wool. Thats why PETA US is offering a US$1 million award to the first entrant who creates such a material and has it adopted and sold by a major clothing brand. 



The Wool Industry Harms Sheep and the Environment 

Disturbing eyewitness video footage gathered by PETA entities in 14 exposés of 117 wool operations on four continents reveals that workers in the global wool industry beat, stamp on, kick, mutilate, and throw terrified sheep. This abuse is knitted into the wool coats, hats, socks, and other garments sold in stores. 

As ruminant animals, sheep are second only to cows when it comes to the production of the greenhouse gas methane. The huge flocks of sheep bred by the wool industry produce enormous amounts of manure, which pollutes the water, land, and air. Sheep farming can have detrimental effects on surrounding ecosystems. Studies have shown that sheep “dip”, a toxic chemical used to rid sheep of external parasites, can poison nearby waterways and kill fish. 

Vegan Wool Challenge Details 

To enter, read the complete challenge rules* and complete the form on the PETA US website, following the link given below. The form must be submitted online, and vegan wool samples must be mailed to PETA, 501 Front Street, Norfolk, VA 23510, USA by 28 July 2023 in order to be considered. 

 *No purchase necessary. Void where prohibited by law. It is possible that no challenge winner will be selected. 

Apply Here