Senior Coordinator of Fashion, Media, and Celebrity Projects


To promote vegan fashion and advance PETA India’s campaigns through media, fashion industry, and celebrity events and engagements

Term of Employment:


Reports to:

Vice President of Celebrity and Public Relations

Primary Responsibilities and Duties:

  • Enlist celebrity and fashion industry support to advance vegan fashion and other PETA India initiatives and execute these partnerships and projects end to end, including celebrity shoots and fashion show engagements
  • Develop and cultivate strong relationships with celebrity, fashion, and media professionals
  • Research and keep up to date with news about celebrities and fashion with a view to advancing PETA India’s efforts and distribute notes to other team members
  • Independently develop ideas and strategies to advance PETA India’s celebrity, fashion, and media relations work and also actively participate in brainstorming and engage in teamwork for this purpose
  • Manage a calendar of important days related to media, fashion, and celebrity events
  • Develop strategies for securing media coverage of PETA India’s work
  • Develop and implement efforts to persuade designers and other members of the fashion industry to commit to vegan fashion
  • Give talks and set up displays at fashion schools and at events about vegan fashion
  • Prepare and manage news releases and media statements and replies as needed
  • Create and maintain up-to-date media target lists in advance of news release dates
  • Pitch PETA India campaigns and events to the media and make follow-up calls as required
  • Serve as a media spokesperson on animal rights issues as required
  • Maintain all files and records in an organised manner
  • Assist in maintaining an orderly inventory for the department
  • Liaise with staff members from PETA India and other PETA entities worldwide for various services as required
  • Perform any other duties assigned by the supervisor


  • Degree in a related field
  • Minimum of three years’ experience in fashion, celebrity, and media relations or a related field
  • Professional experience of enlisting the support of high-profile individuals preferred
  • Fluency in English and Hindi
  • Knowledge of other local Indian languages a plus
  • Thorough knowledge of and interest in the world of fashion and celebrity
  • Thorough knowledge of animal rights issues and campaigns
  • Exceptional verbal communication skills
  • Excellent writing skills, including the demonstrated ability to compose and edit letters and news releases
  • Proven ability to develop and execute creative ideas
  • Demonstrated capacity to be a team player
  • Excellent research skills
  • Ability to take the initiative and follow through
  • Proactive approach to work
  • Ability to make sound judgements and work both independently and as part of a team
  • Strong organisational skills and attention to detail
  • Proven ability to work well under pressure and meet deadlines
  • Ability to deal with a variety of people in a professional manner
  • Ability to handle confidential information with discretion
  • Ability and willingness to travel occasionally
  • Adherence to a vegan lifestyle
  • Support for PETA India’s philosophy and the ability to advocate for the organisation’s position on issues in a professional manner
  • Commitment to the objectives of the organisation

How to Apply:

To apply for a position with PETA India, complete this form.