Vada Pav Features in PETA India Taxi Ad Blitz to Show Mumbaikars It’s Easy to Be Vegan

For Immediate Release:

9 December 2021

Contact:

Hiraj Laljani ; [email protected]

Sanskriti Bansore; [email protected]

Mumbai – Just in time for International Animal Rights Day (10 December), People for the Ethical Treatment of Animals (PETA) India has joined forces with advertising company LytAds to post ads on taxis in Mumbai – which recently won the group’s 2021 Most Vegan-Friendly City Award – urging people to take action for animals simply by leaving meat, eggs, and dairy off their plates. The ad shows vada pav, the popular, low-cost Mumbai snack, to point out how easy it is to eat vegan. Vada pav is typically vegan. Other local animal-free fare includes poha, misal pav, sev puri, kothimbir vadi, and ragda pattice.

“Mumbai makes it cheap and easy to eat without harming animals with its huge array of traditionally vegan street foods,” says PETA India Vegan Foods and Nutrition Specialist Dr Kiran Ahuja. “PETA India encourages locals and visitors alike to opt for the delicious and accessible vegan dishes sold across the city, as doing so instead of eating meat, eggs, and dairy means saving animals’ lives. Each person who goes vegan spares the lives of nearly 200 animals every year.”

Mumbai’s Deonar slaughterhouse kills about 6,000 goats and sheep, 300 buffaloes, and 300 pigs a day. PETA India has filmed buffaloes, goats, and other animals arriving there severely injured or dead. Meanwhile, cattle at Deonar have been filmed being slaughtered in full view of each other while fully conscious. In addition to causing animal suffering on a massive scale, meat, egg, and dairy production is a leading cause of water pollution, deforestation, and greenhouse-gas emissions, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change. And people who avoid animal-derived products are less likely to develop heart disease, diabetes, and cancer – all of which are widespread health problems in India.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.

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