The Goat’s Gone – the Chicken’s Up: PETA India ‘I’m ME, Not MEAT’ Billboard Lives!

For Immediate Release:

8 July 2020


Radhika Suryavanshi; [email protected]

Hiraj Laljani; [email protected]

Original Ad to Be Put Up Elsewhere Following Local Sensitivity During Eid

Lucknow – After a billboard featuring a beautiful goat that read, “I’m ME, Not Mutton. See the Individual. Go Vegan,” was taken down in Lucknow after some individuals took offence, citing Eid, People for the Ethical Treatment of Animals (PETA) India has now placed a new ad in the city, this time featuring a chicken with the words “I’m ME, Not MEAT. See the Individual. Go Vegan”. The group believes that sparing chickens is just as important as saving goats – especially as so many people eat chickens – and both ads call for empathy for frightened animals who face the knife. PETA India is looking to place the original billboard featuring the goat in the city again, but so far, billboard companies seem too nervous to accept it.

The new billboard featuring the chicken, who looks straight out at passers-by, is located at Shyam Swaad, Sector Q, Aliganj, Lucknow. It can be viewed and downloaded here.

“All sentient beings value their lives as much as any human does, and since there are humane, healthy ways to show respect for all life, people can and should choose foods that spare animals suffering and pain,” says PETA India Legal Associate Amir Nabi. “The public should oppose ads for meat, as they support cruel slaughter – whereas PETA’s teach kindness.”

As seen in PETA India’s exposé “Glass Walls“, both chickens’ and goats’ throats are cut while they’re still conscious. PETA India encourages everyone who celebrates Eid to spare animals such suffering by distributing fruit, money, or clothing to those in need and to respect the spirit of sacrifice by volunteering for a charity.

PETA India has also previously called on states to stop any illegal transport and killing of animals, as the Supreme Court has ruled that animals can be killed for meat only in officially licensed slaughterhouses.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – has placed ads featuring a goat in four other cities: Delhi, Hyderabad, Kolkata, and Mumbai.

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