Richa Chadha, Milind Soman’s Deivee, and Lakmé Fashion Week Among Winners of PETA India Vegan Fashion Awards 2020

For Immediate Release:

26 November 2020

Contact:

Hiraj Laljani; [email protected]

Sachin Bangera; [email protected]

Awards Spotlight Fashion Industry Players Creating a Kinder World for Animals

Mumbai – As awareness of animal abuse and suffering grows and the demand for cruelty-free clothing and accessories skyrockets, People for the Ethical Treatment of Animals (PETA) India is announcing the winners of its Vegan Fashion Awards 2020, which recognise the most progressive brands and individuals ushering forth animal-free fashion. These are the winners:

  • Best Fashion Moment: Lakmé Fashion Week’s Sustainable Fashion Day (which was leather-free)
  • Best Vegan Trainers: adidas India’s Unisex adidas Originals Continental 80 Shoes
  • Best Vegan Style Icon: Richa Chadha (who was quoted as saying, “I am one of those people who would always not only wear natural fabric [but also] choose cotton over silk and leather. I am against a lifestyle that goes against nature.”)
  • Best Vegan Activewear: Deivee by Milind Soman
  • Best Vegan Wool: Faborg (its WEGANOOL™ is made from Calotropis plants)
  • Best Vegan Leather: Malai (made using waste from the coconut industry)
  • Best Vegan Women’s Shoes: Papa Don’t Preach by Shubhika
  • Best Vegan Men’s Shoes: The Alternate
  • Best Vegan Bags: Broke Mate
  • Best Vegan Sarees: Ghatkopar Cloth Stores

“The forward-thinking winners of PETA India’s awards take fashion and compassion seriously,” says PETA India Senior Media and Celebrity Projects Coordinator Monica Chopra. “They make it easy to have a killer look without killing animals.”

PETA India and its affiliates have released numerous videos revealing that workers hit, kick, and mutilate sheep for their wool during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; ram metal rods down conscious crocodiles’ spines in the exotic-skins industry; suffocate, electrocute, and bludgeon animals to death on fur farms; and boil silkworms alive to produce silk. PETA India also notes that turning animal skin into garments requires massive amounts of energy and dangerous chemicals, which are damaging to the environment. The 2017 “Pulse of the Fashion Industry” report revealed that leather – followed by silk – is the most polluting material in fashion.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.

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