For Immediate Release:
3 March 2017
From Comic-Con to College Festivals, PETA Finds New Ways to Get Teens and 20-Somethings Involved
Mumbai – 7 March marks the 11th anniversary of PETA Youth – a division of People for the Ethical Treatment of Animals (PETA) India for teens and 20-somethings that uses creative and fun means to raise awareness of animal rights – and the group’s impact last year was bigger than ever.
PETA Youth brought the revolutionary “I, Chicken” – a first-of-its-kind empathy-building virtual reality experience that shows participants what it feels like to be a chicken bound for the slaughterhouse – to more than 50 college music festivals throughout India. Its “Be a Superhero for Animals” campaign travelled to Comic-Con events in Bangalore, Delhi, Hyderabad, and Mumbai, complete with a green-screen photo booth that let visitors be superimposed onto a comic strip as a chicken-liberating hero. And when bikers arrived in Goa for India Bike Week, PETA Youth encouraged them to “ride without hide” and go leather-free.
“Thousands of young people across the country agree that animal rights is one of the most important social justice causes of our time”, says PETA India Youth Outreach Advisor Neha Singh. “PETA Youth is equipping them to go vegan, ditch leather, and make huge strides for animals throughout India.”
In addition to its travelling campaigns, the group operates a highly active Street Team of young people who participate in petition campaigns, public demonstrations, and other events. Volunteers have helped PETA win victories like getting Sunder the abused elephant retired to a sanctuary and cosmetics tests on animals banned throughout India.
PETA Youth (whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”) – also works with high-profile musicians – including Indian Ocean, Parikrama, Pentagram, and The Raghu Dixit Project – and other celebrities to spread the animal rights message.
For more information, please visit PETAIndia.com.