PETA India’s New Tagtalk Ads Urge Shoppers to Ditch Leather, Wool, and Exotic Skins

For Immediate Release:

19 November 2020


Hiraj Laljani; [email protected]

Radhika Suryavansh; [email protected]

India’s Leading Digital Out-of-Home Advertising Network Joins Group to Encourage Everyone to ‘Wear Something Vegan’

Delhi – In honour of World Vegan Month (November), People for the Ethical Treatment of Animals (PETA) India and digital advertising network Tagtalk have placed ads in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai, and Pune encouraging shoppers to steer clear of leather, wool, and exotic skins. Tagtalk is a content-driven, hyper-local, modern consumer engagement platform. It broadcasts live across leading eating establishments and reaches millions of urban millennials. Copies of the ads are available here, here, and here, and photographs of the placement sites are available for download upon request.

“When it comes to feeling pain and fear, loving their families, and valuing their own lives, animals are no different from humans,” says PETA India Senior Campaigns Coordinator Radhika Suryavanshi. “This World Vegan Month, PETA India is urging everyone to practise kindness by leaving all animals out of their wardrobes.”

“In a society where people are increasingly shifting towards socially conscious and ethical fashion, we at Tagtalk are proud to further spread PETA India’s noble appeal to people to ditch leather, wool, and exotic skins. We hope the message reaches a wide spectrum of people, bringing about a change that’s here to stay,” says Gautam Bhirani, managing director of Eyetalk Media Ventures, which operates Tagtalk.

PETA India and its international affiliates have released exposés of more than 100 wool facilities spanning four continents, each one revealing routine cruelty to sheep. Earlier this year, a shearer who was caught on camera punching sheep and beating them in the face pleaded guilty to cruelty to animals. Other shearers were filmed punching frightened sheep, stamping and standing on their heads and necks, and even cutting the necks of unwanted sheep, apparently while they were fully conscious.

The squalid, severely crowded conditions in which crocodilesalligators, snakes, ostriches, and other wild animals are raised and slaughtered for their skin are similar to those that are believed to have given rise to the novel coronavirus, and they pose a threat of future pandemics.

Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles so tightly that their bones break. The throats of those who survive this ordeal are cut in full view of others at the slaughterhouse, and for many, dismembering and skinning begin while they’re still conscious. Leather production is also detrimental to human health and the environment: run-off from tanneries poisons rivers and streams, harming all life within, and has been linked to cancer, respiratory infections, and other health conditions in humans.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit