PETA India Responds to Uttarakhand Forest Fires With ‘Go Vegan’ Billboard

For Immediate Release:

23 April 2021


Hiraj Laljani; [email protected]

Dr Kiran Ahuja; [email protected]

Dehradun – As Uttarakhand marks six months of climate change–fuelled forest fires resulting from factors such as reduced rainfall and rising temperatures, People for the Ethical Treatment of Animals (PETA) India has just placed a billboard in Dehradun urging everyone to help battle such blazes by going vegan.

PETA India’s billboard is located at Chakrata Road, Bindaal Bridge, Bindaal Tirahya, Tilak Nagar, Dehradun, Uttarakhand 248001.

“Our forests are burning because of climate change, caused largely by the meat, egg, and dairy industries,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja. “PETA India’s billboard empowers people to fight climate change by choosing vegan meals.”

According to some estimates, animal agriculture (industrial breeding, rearing, and slaughter of animals) is responsible for more of the greenhouse-gas emissions that cause climate change than all the world’s transportation systems combined. Researchers at the University of Oxford found that cutting out meat and dairy can reduce an individual’s carbon footprint from food by up to 73%, making it conceivably the single biggest way to reduce our impact on the planet.

In addition to helping combat climate change, vegan meals spare animals immense suffering. In today’s meat, egg, and dairy industries, animals are raised inside vast warehouses in severe confinement. Chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

PETA India – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a free vegan starter kit packed with tips, recipes, and more. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.