NITI Aayog Confirms: No Meat, Egg Subsidy

For Immediate Release: 

24 January 2020  


Hiraj Laljani ; [email protected] 

Dr Kiran Ahuja ; [email protected]  

Animal Protection Groups Launched Powerful Vegan Push in Response to Reported Meat and Egg Distribution Plan  

Delhi – NITI Aayog has assured the Federation of Indian Animal Protection Organisations (FIAPO), of which People for the Ethical Treatment of Animals (PETA) India is a part, that it hasn’t proposed any plan to subsidise meat (including fish) or eggs through the public distribution system and that any news reports to the contrary are inaccurate.  

The announcement comes after PETA India and FIAPO sent urgent letters to NITI Aayog warning of the harmful consequences for animals, the environment, and human health of subsidising animal-derived foods and urging it to promote only plant-based (vegan) foods.  

NITI Aayog roundly debunked rumours of what would have been a disastrous move for animals, the planet, and Indians health, says PETA India Vegan Outreach Coordinator Dr Kiran AhujaNow that this harmful subsidy is no longer on the table, PETA India urges everyone to take it upon themselves to choose humane and healthy vegan foods. 

In its letter, PETA India – whose motto reads, in part, that animals are not ours to eat – noted that researchers found that people who consumed the most eggs increased their risk of suffering from cardiovascular disease by 19%. Study participants with high egg consumption who already had diabetes had an 83% risk of developing heart disease. And a review of 14 studies published in the journal Atherosclerosis showed that people who consumed the most eggs increased their risk for diabetes by 68%. 

The group noted that the US Academy of Nutrition and Dietetics, a highly reputed organisation of food and nutrition professionals, has stated that appropriately planned vegetarian, including vegan, diets are healthful, nutritionally adequate, and may provide health benefits for the prevention and treatment of certain diseases. 

PETA India also warned that meat, egg, and dairy production is one of the leading causes of climate change and results in animal suffering on a massive scale.   

Varda Mehrotra, executive director of FIAPO, says, A kilogram of meat is about 30 times more demanding on the environment in terms of water [and] greenhousegas emissions as compared to a kilogram of plant protein. There are about five and a half thousand varieties of plants, [including] grains, vegetables, and fruits, that are edible. Yet we are so concentrated on such a narrow selection. India, specifically, has a whole host of recipes  that can be cooked from plants alone with no compromise on an individuals health whatsoever. We surely dont need animal products and it is really important for us  the government included  to educate the public, in terms of making choices as consumers so that we focus on the use of a greater variety of food sources. We are glad that NITI Aayog does not intend to promote animal products, which are harmful to people, animals, and the environment. The Governments Eat Right campaign rightly promotes plant-based foods for the best nutrition possible.  

PETA India opposes speciesism, a human-supremacist worldview. For more information, please visit