New PETA India Billboard Asks Shoppers to Ditch Wool

For Immediate Release:

9 November 2020


Hiraj Laljani; [email protected]

Radhika Suryavanshi; [email protected]

Nationwide Campaign Encourages Everyone to ‘Wear Something Vegan’

Delhi – In honour of World Vegan Month (November), People for the Ethical Treatment of Animals (PETA) India has placed a billboard on Aurobindo Marg showing a group of sheep next to the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan” A copy of the ad is available for download upon request.

The ad is part of a nationwide campaign that also includes billboards in Bengaluru, Chennai, Hyderabad, Kolkata, and Mumbai encouraging shoppers to go leather-free and to steer clear of exotic skins.

“When it comes to feeling pain and fear, loving their families, and valuing their own lives, sheep are no different from humans,” says PETA India Senior Campaigns Coordinator Radhika Suryavanshi. “This World Vegan Month, PETA India is urging everyone to practise kindness by leaving all animals out of their wardrobes.”

PETA India and its international affiliates have released exposés of more than 100 wool facilities spanning four continents, each one revealing routine cruelty to sheep. Earlier this year, a shearer who was caught on camera punching sheep and beating them in the face pleaded guilty to cruelty to animals. Other shearers were filmed punching frightened sheep, stamping and standing on their heads and necks, and even cutting the necks of unwanted sheep, apparently while they were fully conscious.

PETA India’s billboard in Delhi is located at Aurobindo Marg, Hauz Khas, Facing AIIMS Metro Station.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit