Gujarat Designer Purvi Doshi Nabs PETA India Award for All-Vegan Collections

For Immediate Release:

2 December 2018


Garima Jain; [email protected]

Sachin Bangera; [email protected]

Designer Honoured for Animal- and Eco-Friendly Clothing Label at New Delhi Awards Ceremony

Ahmedabad – At a function held at The Metropolitan Hotel in New Delhi on Saturday, People for the Ethical Treatment of Animals (PETA) India presented Ahmedabad-based designer Purvi Doshi with a Compassionate Designer Award for using her fashion platform to create beautiful, creative, 100 per cent animal-free collections.

A photo from the event is available upon request.

“Purvi Doshi is proving that her heart is as beautiful as her exquisite cruelty-free clothing,” says PETA India Corporate Liaison Zarna Thakkar. “PETA India is recognising her for showing designers and consumers alike that the future of fashion is vegan.”

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that animals large and small suffer immensely for the fashion industry. Silkworms are boiled alive in their cocoons for silk. Cows, buffaloes, and other animals used for leather are often crammed into vehicles so tightly that their bones break. At the slaughterhouse, their throats are cut in full view of other animals, and many are dismembered and skinned while they’re still conscious. And a recent PETA Asia investigation of the wool industry revealed that workers repeatedly strike timid sheep in the face with sharp metal clippers. Paid by volume, shearers work at breakneck speed and severely cut the sheep, roughly stitching up their wounds on the filthy shearing floor with no pain relief.

For more information, please visit