For Immediate Release:
17 February 2020
Hiraj Laljani; [email protected]
Mallika Roy; [email protected]
Leading Textile Producer Joins Growing List of Companies Using Cruelty-Free Logo
Mumbai – People for the Ethical Treatment of Animals (PETA) India‘s “PETA-Approved Vegan“ logo helps consumers identify vegan goods (which are free of leather, wool, and other animal–derived materials) – and Birla Century, one of the largest producers and exporters of premium cotton textiles in the world, is the latest company to add it to its products.
“With the ‘PETA-Approved Vegan‘ logo, Birla Century‘s position as a leading animal-free brand is evident right on the label,“ says PETA India Corporate Liaison Mallika Roy. “Every company that uses this stamp on vegan goods is helping to meet the demand of today‘s kind consumers, who want their purchases to reflect their values.“
More and more companies are embracing vegan fashion and home goods, and for good reason. As revealed by PETA India – whose motto reads, in part, that “animals are not ours to wear“ – cows killed for leather, snakes killed for their skin, and animals killed for their fur are often mutilated and even skinned alive, and wool industry workers have been caught throwing, beating, and stamping on sheep.
Birla Century joins a long list of designers, brands, and companies – including Anita Dongre, Purvi Doshi, and Chandan Gandhi‘s The Maroon Suit – that use the ” PETA-Approved Vegan“ logo.
Birla Century (a division of Century Textiles and Industries Ltd) carries on the legacy of manufacturing a wide range of green and clean products – from suiting and shirting material to fine fabrics and household linens.
PETA India opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAIndia.com.