Whether she’s dressing for the red carpet or just playing on the carpet with her rescued dog, Sunny Leone puts compassion first. The Bollywood favourite knows that wearing animals’ skin doesn’t make you look cool – it makes you look cruel. To help her fellow fashionistas become compassionistas, she joined PETA India for a special Instagram Live chat session on 11 December to talk animals, outfits, and cruelty-free make-up, including her cosmetics brand, Star Struck.
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Millions of foxes, minks, rabbits, and even dogs and cats are bludgeoned, electrocuted, and skinned alive each year for fur coats, collars, and cuffs. Lizards are cut apart with machetes, snakes are nailed to trees, and alligators and crocodiles are impaled with metal rods for exotic-skin accessories, while cows and buffaloes in India are often hacked at with dull knives while they’re still conscious.
But it doesn’t have to be this way.
“We live in a world with such amazing advances in vegan materials and options for everyone. There is no reason for anyone to support cruelty in any form. Synthetic leather, mock croc, and even faux fur are some of the many great options,” says Sunny.
More than 3,000 companies around the world have banned all animal tests in favour of effective, modern, non-animal methods. In India, following efforts by PETA India, the testing of cosmetics or their components on animals was banned in 2014, as was the importation of animal-tested cosmetics. However, China still requires most companies that want to sell cosmetics there to have their products tested on animals, and many brands still choose to subject animals to painful cosmetics tests in which substances are dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
Check out the list of fashion companies that are proudly displaying our “PETA-Approved Vegan” logo, and visit the PETA US “Beauty Without Bunnies” database to find Indian and other cosmetics companies that are cruelty-free.