New International Yoga Day PETA India Billboard Campaign Encourages Animal Adoption

Posted on by Shreya Manocha

For International Yoga Day (21 June), PETA India is placing advertisements in Chennai, Hyderabad, Jaipur, Kolkata, and Lucknow, encouraging people to adopt a yoga buddy – that is, a playful dog or cat – from a local animal shelter.

The billboards can be seen at the following locations:


Every time someone buys a “purebred” dog from a breeder, from a pet store, or online, a dog in need roaming the streets or waiting in an animal shelter loses a chance at finding a home. Stray animals often starve or are injured, abused, or hit by vehicles. Countless other animals are left to languish in animal shelters because there aren’t enough good homes for them. That’s why PETA India advocates for adoption and urges guardians to have their animal companions sterilised so that those who have already been born have the best chance at a good home and a good life.

Pledge to Adopt a Yoga Partner!