In honour of World Environment Day (5 June), PETA India placed billboards in Bengaluru, Chandigarh, Delhi, Hyderabad, and Lucknow, with a stark message about what scientists say is the single most effective thing individuals can do to save the planet: go vegan.
According to some estimates, animal agriculture (the industrial breeding, rearing, and slaughter of animals) is responsible for more climate catastrophe–causing greenhouse gas emissions than all the world’s transportation systems combined. Researchers at the University of Oxford found that cutting out meat and dairy can reduce an individual’s carbon footprint from food by up to 73%.
In addition to helping combat the climate catastrophe, vegan meals spare animals immense suffering. In today’s global meat, egg, and dairy industries, tens of billions of animals are raised in severe confinement every year. In India, chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves so that humans can steal the milk meant for them, piglets are castrated without painkillers, and fish are cut open while they’re still alive.
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