On 14 June, ahead of World Meat Free Day (15 June), a “bloodied” and “charred” PETA India and Ashray Charitable Trust supporter was “barbecued” on a charcoal grill in Chandigarh. The shocking visual sent the message that all animals, including humans, are made of flesh, blood, and bone; that we all have the same capacity to feel pain and a variety of emotions; and that eating meat means eating the corpses of living, feeling beings who valued their lives and didn’t want to die.
Vegan meals spare animals immense suffering. In today’s meat, egg, and dairy industries, huge numbers of animals are raised in vast warehouses in severe confinement. Chickens’ throats are cut while they’re still conscious, cows and buffaloes are forcibly separated from their beloved calves, piglets are castrated without painkillers, and fish are cut open while they’re still alive. People who eat vegan reduce their risk of developing heart disease, diabetes, and cancer and help prevent future pandemics – SARS, bird flu, swine flu, Ebola, and HIV all stemmed from confining or killing animals for food, as did COVID-19, as widely believed by experts. Moreover, raising animals for food is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.Pledge to Go Vegan!