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Adoption Alert for Kitten

Written by PETA

Posted 04-14-2015, 12:29 PM

This gorgeous 3-week-old female calico kitten is looking for a permanent home. Would you like to adopt her?


A PETA supporter found her struggling to survive on the streets.

This beauty now needs a permanent home with a loving family. If you’re interested in adopting this little bundle of energy, please contact The kitten’s sterilisation and initial vaccinations will be handled or reimbursed by PETA.

And please always stop and help whenever you suspect an animal is in distress.

Countless dogs and cats are languishing on the streets or waiting at animal shelters for a good home. Do your part to ensure as many animals as possible get good homes by never buying a dog or cat from a breeder or pet shop and by adopting a homeless animal from a shelter or the street instead.

Manish Gupta Launches Vegan Collection at India Runway Week

Written by PETA

Posted 04-11-2015, 01:15 PM

Fashion prodigy Manish Gupta knows that compassion is always in fashion, which is why the designer’s collection at 2015’s India Runway Week was free from animal skins like leather and fur, and his show was dedicated to PETA.

Gupta’s latest springdSummer collection “Florence” is completely plant-based. The designer’s choice of material means it breathes, drapes beautifully, and launders well. And to remind attendees exactly where leather comes from, PETA’s “cow” mascot walked the ramp holding a placard that read, “No Leather”.

cow mascot at irw option 1


cow mascot at irw with group

“Fashion is supposed to be fun”, Manish says. “These days, there are a wide variety of plant-based and other non-animal based materials available, including vegan synthetic leather, that look and feel just like the real thing. We do not have to make animals suffer”.

Leather production is violent and cruel. Cattle in India are typically crammed onto vehicles in such high numbers on their way to slaughter that they suffocate, inadvertently gouge each other with their horns or die in route. Those who survive have their throats hacked at, often while they are still conscious. Also, tanneries wreak havoc on our environment: Groundwater near tanneries has been found to contain high levels of lead, cyanide and formaldehyde.

You can help spare cows and other animals from such excruciating abuse by choosing to wear only animal-friendly fabrics. Check out the PETA-Approved Vegan Fashion Awards for some cruelty-free inspiration, and get informed about who pays the highest price for your wardrobe by watching this one-minute video about the Indian leather industry.

6 Tips for Helping Animals Survive the Summer Heat

Written by PETA

Posted 04-10-2015, 12:02 PM

As summer temperatures soar, here are some lifesaving tips on caring for animals in the scorching heat:
petaindia-social-6tips-keep-animals-cool-fb3Photo Credit: Aneesh Sankarankutty |


  1. Keep dog companions indoors. Unlike humans, dogs can sweat only through their footpads, and they cool themselves by panting. High temperatures can cause heat stress and physical injuries – including brain damage – and can even result in death.
  2. Avoid leaving animals in parked cars. Never leave a dog inside a parked car in warm weather, even for short periods of time with the windows slightly open. Even on a relatively mild 28-degree day, the temperature inside a car can climb rapidly, reaching a dangerous 32 degrees in the shade and a deadly 71 degrees in the sun. Dogs trapped inside a hot car can succumb to heatstroke within minutes – even if the car isn’t parked in direct sunlight.
  3. Provide animals with water when they’re outdoors. Place mud pots that are filled with cool, clean water outside your home or at places where there are homeless or working animals. Inexpensive mud pots will help keep the water cool and won’t tip over. To help birds stay cool, place bowls of water on window sills, on balconies, on terraces and in gardens. Change the water regularly.
  4. Give working animals a break. Ask owners of bullocks and donkeys to give the animals a rest, especially during the heat of the afternoon, and help the animals cool off by gently spraying water on them.
  5. Give animals a treat. Feed working animals fruit for a sweet treat.
  6. Stay alert and save a life. Keep an eye on all the animals you see outdoors. Make sure that they have adequate water and shelter. If you find an animal in distress, contact humane authorities right away and give the animal water for immediate relief. Contact PETA if you need advice or a referral to a local animal-welfare organisation or veterinarian. Do not leave the animal’s side before help arrives.



PETA to Promote Vegan Fashion at India Runway Week

Written by PETA

Posted 04-09-2015, 10:24 AM

India Runway Week (IRW) is taking place from 10 to 12 April at the hotel Opulent in Delhi, and it will provide a platform for both established and up-and-coming designers to showcase their innovation and talent as well as network and exchange fresh ideas. So to put an ethical spin on this year’s event, IRW is partnering with PETA to promote vegan materials and turn heads and hearts with compassionate fashion.

India Runway Week Banner_FINAL_300

Visitors to IRW will be able to visit PETA’s “ExtraVEGANza” stall to receive our “Fashion Forward” leaflets, learn about vegan fashion options and get the scoop on how to help animals who are abused for clothing. PETA will display swatches of cruelty-free leather, fake snake, moc croc and faux fur for trendsetters to marvel at. No wonder fashion-forward designers like Stella McCartney work with these sumptuous fabrics. PETA will also be distributing our “Fake for Animals’ Sake” badge to fashionistas who want to make the point that they can have a look that kills without killing animals. Top designer Manish Gupta will join in on the fun by dedicating his entire show to the ExtraVEGANza.

What You Can Do

You can help save animals from being skinned alive, electrocuted and beaten to death for their skins by buying and wearing only vegan materials. Check out the winners of the 2013 PETA-Approved Vegan Fashion Awards and PETA’s Vegan Fashion Awards 2014 for a list of top-notch designers and companies that create the hottest looks in fashion without harming animals.

Elephants, Other Animals RESCUED From Two Circuses

Written by PETA

Posted 04-09-2015, 10:10 AM

Thanks to PETA India’s nine-month inspection of 16 circuses, which was authorised by the Animal Welfare Board of India (AWBI), freedom from cruelty is finally on the way for animals who were once used and beaten for performances. The inspection led to the de-recognition of the Moonlight Circus by the Central Zoo Authority (CZA) and the de-registration of the animals it used by the AWBI. Birds, camels, horses and dogs used by the circus have been moved to People for Animals (PFA) Wardha, and four rescued elephants are being moved to the Wildlife SOS Elephant Care Centre, where they will be rehabilitated over time. This is the second seizure of animals used by circuses as a result of PETA India’s investigation. The first was of Paruh – a partially blind, malnourished elephant suffering from skin lesions and chipped nails – from SAM Circus.

Animals in the Moonlight Circus:

animals in moonlight circus (1) animals in moonlight circus (2) animals in moonlight circus (3) animals in moonlight circus (4)

The rescue was a joint effort of animal-protection organisations from across India – PETA, the Federation of Indian Animal Protection Organisations, PFA Hyderabad, PFA Pune, PFA Uttarakhand, PFA Wardha, the Resquink Association for Wildlife Welfare, the Thane Society for the Prevention of Cruelty to Animals and Wildlife SOS.

Watch PETA India’s investigation of the 16 circuses, which was conducted between November 2012 and July 2013.

Also, as a result of PETA India’s investigation, the AWBI have revoked the performing-animal certificates of three other circuses – SAM, Gemini and Jamuna – and the CZA have de-recognised six circuses as captive-animal facilities and also directed the AWBI to cancel the permission for SAM Circus to perform if it had been granted. The circus did not even bother to apply for CZA recognition.

You can help rescue more animals from circuses. Take action TODAY.


6 Reasons to Go Vegan This World Health Day

Written by PETA

Posted 04-07-2015, 10:13 AM

On 7 April, vegans around the globe will celebrate World Health Day and their choice to ditch meat, eggs and dairy products for a healthier, kinder and greener life. Plant-eaters make up nearly one-third of India’s population, and restaurants and markets are offering vegan options like never before. If you are still on the fence about going vegan, here are six sensational reasons to jump on the plant-powered train today.

1. Follow a healthier lifestyle: Vegan foods are loaded with the vitamins, minerals and essential nutrients your body needs, without all the cholesterol and saturated fat found in meat. By sticking to plant-based foods, you can reduce your risk of developing serious diseases, including diabetes, heart disease and cancer. Researchers have found that people who don’t eat meat are 50 per cent less likely to develop heart disease (which causes 35 per cent of all deaths in India) and have only 40 per cent of the cancer rate (which claims 5.6 lakh lives every year).

2. Save animals’ lives: Did you know that every vegan spares the lives of many animals a year? Eating plant-based food combats factory-farm abuses, including cutting off parts of newborn hens beaks with a hot blade, injecting cows with hormones and tearing calves away from their mothers shortly after birth. There is simply no easier way to help animals than by choosing vegan foods over meateggs and dairy products.

3. Eat delicious foods: As the demand for vegan food skyrockets, companies such as Sunshine, Silk and others are coming out with more and more delicious meat- and dairy-free options that taste like the real thing but are much healthier and don’t harm any animals. It’s easy for vegans to eat on the cheap, find menu options and cook delicious, plant-based recipes. Check out the varieties of non-dairy milks!

collage of vegan food

4. Lose weight and gain energy: A recent study by the University of Southern California in the US concluded that eating vegan foods is the most effective method for losing weight. It’s no surprise then that vegans are, on average, up to 20 pounds lighter than meat-eaters are. Going vegan is a healthy way to keep excess fat off for good and to stay energised, unlike fad diets that leave you feeling tired and usually don’t keep weight off for long.

5. Save the planet: Meat is not green. Meat production is responsible for a shocking 51 per cent or more of global greenhouse-gas emissions, according to a Worldwatch Institute report, and more water pollution than all other industrial sources combined. The demand for meat also fuels the cruel and toxic leather industry, whose tanneries wreak havoc on the environment: groundwater near tanneries, which people use for drinking water, has been found to contain high levels of lead, cyanide and formaldehyde. But by eating only vegan foods, you can cut your carbon footprint in half

6. All the cool people are doing it: Everyone from former US President Bill Clinton to Bollywood superstar Aamir Khan is choosing vegan fare to stay fit. The list of stars who shun animal flesh is basically a “who’s who” of today’s hottest celebs: Anushka Sharma, Amitabh Bachchan, Richa Chadda, Jacqueline Fernandez, Shahid Kapoor, R Madhavan, Hema Malini and many others.

Spread your plant-powered pride this World Health Day and every day by signing PETA’s vegan pledge, and don’t forget to order a free PETA vegetarian/vegan starter kit.


Several States to Implement Painless Cattle Castration

Written by PETA

Posted 04-01-2015, 12:09 PM

The Department of Animal Husbandry & Veterinary Services in the state of Karnataka are the latest to issue an order for the administration of painkillers during the castration of bulls. This progress follows a meeting with Chair Major General (retired) Dr RM Kharb of the Animal Welfare Board of India (AWBI) and other members, including Sowmya Reddy, Nuggehalli Jayasimha and Gauri Maulekhi. The order also follows a decision made in December 2014 by the Commissioner of the Department of Animal Husbandry, Dairying & Fisheries, who, after hearing from PETA India and the AWBI, recommended that all states provide bulls with painkillers prior to castration.


Karnataka is the third state in India to issue a state-wide circular in favour of painless castration, following Andhra Pradesh and Kerala. The old castration method – during which bulls are forced to the ground before having the blood vessels, nerves and tissues that are connected to their genitals crushed – is both frightening and extremely painful for the animals, who often continue to feel pain for several weeks after the procedure. The new order requires that veterinarians use drugs to eliminate fear and pain during castration. PETA India also recommend that castration be performed when animals are 6 months of age or younger in order to minimise the pain and stress.

Please help us in our efforts to get more states to adopt the painless method of cattle castration and to help stop the suffering of animals in other ways.

Donate NOW

PETA’s Guide to Cheating on Your Spouse

Written by PETA

Posted 03-31-2015, 04:24 PM

This April Fool’s Day, why not fool your spouse and family by serving them faux meat without telling them?

You’ll pull off the perfect trick because they’ll have no idea that the delicious food they’re eating is vegan and also good for their health, easier on the environment and compassionate to animals. Triple score!

Simply substitute versatile vegan meat in any recipe that calls for animal flesh and serve as usual. With its “fooled-you” flavour, your family may never know the difference. Many mock meats taste so much like their meaty counterparts that they’ve been known to fool even ardent carnivores.

Unlike animal flesh, vegan meat is high in healthy plant protein and fibre, low in saturated fat and free of cholesterol. You’ll be doing your friends and family a favour by fooling them. Eating plant-based food helps prevent obesity, hypertension, heart disease, cancer, diabetes, strokes, osteoporosis and even impotence.

Various companies, including Sunshine, make great-tasting mock meats that can be used in “chicken” or “lamb” curries as well as stews, pakoras and other popular dishes. Tofu is also an excellent replacement for meat because it absorbs flavours very well. Firm tofu works especially well when marinated, baked or stir-fried.

Here are a couple of our favourite recipes to inspire you:

Faux-Fish Curry

1 pkg (380 g) Sunshine Veg Black Pomfret (or the same amount of any other kind of vegan faux fish), defrosted and cut into 2-inch pieces
Oil, for frying
1/2 tsp fennel seeds
1/2 tsp rice seeds
1/2 tsp mustard seeds
1/2 tsp cumin seeds
1/2 tsp fenugreek seeds
1 medium onion, chopped
1 medium tomato, chopped
5–7 cloves garlic, minced
1-inch piece ginger
1/4 tsp turmeric seeds
1/4 tsp coriander powder
Red chilli powder, to taste
Salt, to taste
1/2 cup water, plus more as needed
1/2 tsp fenugreek powder

  • Fry the faux fish in a small amount of oil in a non-stick pan on medium heat, then remove from the pan and set aside.
  • In the same pan, combine the fennel seeds, rice seeds, mustard seeds, cumin seeds and fenugreek seeds. Fry until the mixture begins to crackle.
  • Mix the onion, tomato, garlic and ginger to form a paste and add to the crackling spices. Cook, stirring constantly, for 3 to 4 minutes. Add the turmeric seeds, coriander powder and red chilli powder and stir until the mixture turns dark red.
  • Add the salt and 1/2 cup of water and boil until the water reduces to the desired consistency. Add the faux fish and cook on low heat for 5 minutes.
  • Sprinkle with fenugreek powder and cook for 2 more minutes. If needed, add more water to adjust the consistency.

 Makes 4 servings

Soy Keema



1 Tbsp oil
2 small pieces cardamom
1 star anise
2 large onions, chopped
1 red chilli
5 cloves garlic, chopped
1 tsp chilli powder
1/2 tsp jeera powder
1 1/2 tsp coriander powder
Garam masala powder, to taste (optional)
100 g (1/4 cup) green peas
2 potatoes, boiled and cubed (optional)
1 cup soya granules, boiled and drained
Salt, to taste
Coriander leaves, for garnish

  • Heat the oil, add the cardamom and star anise and fry over a low flame.
  • Add the onions and fry until pink.
  • Add the red chilli and garlic and fry for 1 minute. Add the chilli powder, jeera powder, coriander powder, and garam masala powder and mix well.
  • Add the peas and potatoes and fry for 3 to 4 minutes.
  • Add the soya granules and mix well.
  • Add enough water to cover the keema, then bring to a boil and add salt.
  • Cook over a low flame until the water is absorbed. Garnish with coriander leaves.

Makes 3 servings

This recipe has been contributed by Dr Nandita Shah of the Sanctuary for Health and Reconnection to Animals and Nature (

Sonu Sood Rescues Pigeon

Written by PETA

Posted 03-26-2015, 01:14 PM

While Sonu Sood was playing cricket with his son, he spotted a pigeon who was bleeding and couldn’t fly. Sonu immediately dropped his bat and carefully picked up the bird. With the help of his PETA pals, the pigeon – now named Gudi because she was rescued on the auspicious festival of Gudi Padwa – was rushed to a local veterinary clinic, where she received medical treatment. She is now recovering.

sonu sood rescues pigeon

This is not the first time that Sonu has helped animals. He is always on the lookout for animals in distress. And on film sets, he is often seen distributing PETA merchandise to his co-stars and technicians and talking to them about adopting a healthy vegetarian lifestyle or other ways to help animals.

6 Reasons to Go Vegan This World Water Day

Written by PETA

Posted 03-22-2015, 08:55 AM

Two PETA India members bodypainted in blue took to the streets of Kolkata to point out that meat consumption is a colossal drain on precious water resources. The duo called on citizens to fight the worldwide water crisis and clear their consciences by going vegan.

kolkata demo water day 2015 copy

Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year and cleaning away the filth from farms, trucks and slaughterhouses, the farmed-animal industry places a serious strain on our water supply.

kolkata demo water day 3 2015 copy

According to the Water Footprint Network (WFN), to produce 1 kilogram of vegetables, you need 322 litres of water.

In contrast, as the WFN explains, animal products use much more water. The following are six great reasons to go vegan this World Water Day (22 March 2015):


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Want to save water? Try going vegan by ordering a FREE vegan starter kit TODAY.

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