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More States Add Compassionate Citizen to School Curriculum

Written by PETA

Posted 09-04-2015, 05:05 PM

Teacher’s Day Special: Education just got a whole lot cooler and kinder for students attending governmental schools in Delhi, Goa, Chandigarh, Gujarat, Haryana, Kerala and Madhya Pradesh. That’s because after meeting with PETA, education officials issued circulars urging schools to implement PETA’s humane-education programme, Compassionate Citizen.

Compassionate Citizen was designed to help children between the ages of 8 and 12 develop respect and empathy for animals. Most children are naturally affectionate toward and concerned about animals, but kids can learn cruel behaviour from others. Law-enforcement officials, psychologists and sociologists know that violence toward animals by youngsters is often an early warning sign of future acts of violence towards humans.

Humane education helps ensure a future in which everyone is treated respectfully – and it’s working! Compassionate Citizen has been used in nearly 25,000 private and governmental schools, reaching 5 million children across the country. Endorsed by both the Animal Welfare Board of India and the Central Board of Secondary Education, this program is helping a new generation understand why kindness matters.

Are you a teacher, or do you know one who wants to cultivate compassion in his or her students? Write to us at, and we’ll send you a free Compassionate Citizen kit, complete with a teacher’s guide, activity sheets, animal facts and an educational video.


More Officials Urge Schools to Go Leather-Free

Written by PETA

Posted 09-04-2015, 04:59 PM

Great news, friends!

Following the Central Board of Secondary Education’s (CBSE) advisory encouraging CBSE-affiliated schools to use canvas shoes for school uniforms instead of leather, the governments of Bihar, Chandigarh, Delhi, Goa, Himachal Pradesh, Punjab and Telangana have taken steps to urge students to wear canvas shoes in schools instead of leather or confirmed this to be the case.

Cows and other animals killed for leather in India are often loaded onto trucks that are so severely crowded that many are injured or die en route to the slaughterhouse. During slaughter, many animals are still conscious as their throats are cut.

In Kanpur alone, there are about 400 tanneries on the banks of the Ganges, and much of the dangerous waste – including carcinogenic chromium – gets dumped directly into the river. In two districts of Tamil Nadu, tanneries ruined the farmland of more than 36,000 farmers. Runoff from leather tanneries has also been linked to cancer, respiratory infections and other illnesses in humans. Leather also takes a deadly toll on animals.

INIFD to Promote Ethical Fashion With PETA

Written by PETA

Posted 08-30-2015, 08:24 AM

Fashion is all about evolution and innovation. That’s why a growing number of the world’s top designers only work with sophisticated vegan materials instead of supporting the cruel leather, fur, wool and silk industries. So to promote elegant,ethical fashion, the International Institute of Fashion Design (INIFD) Siliguriis teaming up with PETA for an unforgettable “ExtraVEGANza” at their 18th Annual Graduation Fashion/Interior on 30 August.


This all-vegan event will feature a PETA stall where guests can get the scoop on how to help animals who are abused for clothing with our “Fashion Forward” .We’ll also have swatches of vegan leather and on display for style mavens to marvel at and other vegan products, proving that designers have all the technology and resources they need to create cutting-edge designs without electrocuting and skinning live animals.

PETA will also be giving out its “Fake for Animals’ Sake” badges so compassionistas can flaunt their vegan vogue. Just look for the “ExtraVEGANza: INIFD Supports PETA” backdrop to find us!

We’re also excited to announce that PETA’s own Benazir Suraiya will be bringing her ethical expertise to INIFD’s animal-friendly affair as an official judge of 15 fashion shows.We can’t wait to see cruelty-free creations from the next generation of style leaders. See you on 30 August in Siliguri!

What You Can Do

Want to make a fashion statement that helps others? You can spare cows from being maimed and killed with dull knives, and dogs in China from being bludgeoned to death for their skins by pledging to never wear or buy leather.



Show ♥ for Elephants in Circuses

Written by PETA

Posted 08-28-2015, 04:21 PM

Could you ever forget being beaten? Elephants can’t, either.

Trainers use whips, clubs and ankuses (a baton with a sharp metal hook on one end) to beat elephants into submission and force them to obey. Circus officials don’t want you to know that they sink these hooks into the most sensitive parts of the elephants’ bodies – like their trunks, their feet and behind their ears – but they do.

Show your love and support for elephants by completing the following mission:

  • STEP 1: Create a sign that includes a quick sketch of an elephant alongside text that reads, “Could You Ever Forget Being Beaten?”
  • STEP 2: Use make-up, face paint and/or a bandage to create fake wounds on yourself.
  • STEP 3: Snap a quick pic of yourself with your sign and upload it to social networking sites like Facebook, Twitter and Instagram. Spread the word!
  • STEP 4: Send your pic to PETA Youth at . Be sure to include your postal address so that we can send you a pack with free stickers, badges, a vegan starter kit, leaflets and investigative videos for taking part.


Your pic could be featured in a blog post by PETA India, so don’t forget to be creative.

(Note: By sending your photo or photos to PETA, you‘re acknowledging that you have read and you agree to our terms of submission.)

Not part of PETA India’s Street Team yet? Click here to join right now!



Celebrate ‘Hug a Vegetarian/Vegan’ Day

Written by PETA

Posted 08-27-2015, 08:28 AM

Admit it – you’ve been looking for an excuse to cosy up to that cute vegan in math class. Well, now you’ve got one: 25 September is International “Hug a Vegetarian/Vegan” Day, a special day to show your ♥ for vegetarians and vegans.

So organise a hugging meet-up at your college, your favourite coffee shop or another place where you love to hang out, and show your friends, family members and classmates that going vegetarian or vegan is cool, fun, compassionate and, above all, HUG-WORTHY!

Gather as many people as you can to celebrate “Hug a Vegetarian/Vegan” Day and have a photo snapped of you receiving a hug while holding a “Hug a Vegetarian” sign, which you can download here. (See why it’s important to invite that cute vegan classmate?!)

download button image for HAVD 2014

And to help you really get into the spirit of things, we’ll send you free “Hug a Vegetarian” posters and stickers to use – just send your name, postal address, e-mail address and mobile phone number to before 15 September. Please put “‘Hug a Vegetarian Day/Vegan’ Pack” in the subject line.

Expect to be busy. There are a lot of vegetarians and vegans in India. Show them that you appreciate all they do for animals and the environment by giving them a big bear hug. (Smooching is optional.)

You’ll probably score even more hugs if you make some tasty meat-free food  to share with everyone!

And to make this awesome day even more hug-worthy, we’ll be sharing the best pictures that we receive on our blog, so don’t forget to tell us about it by sending a note to and sharing pictures. And don’t forget to share your pictures on Facebook, Twitter or wherever else you hang out online!

Happy hugging!


India on Way to Banning Repeat Animal Tests for Drugs

Written by PETA

Posted 08-25-2015, 06:56 PM

After hearing from PETA about the plight of animals sickened and killed during repeat preclinical toxicity experiments in India prior to new registrations for drugs already approved abroad, Union Minister for Women and Child Development Maneka Gandhi was quick to share her concerns with the Ministry of Health & Family Welfare. Upon reviewing the requests from Smt Gandhi and PETA, the Indian Investigational New Drugs Division recommended to the Drug Technical Advisory Board (DTAB) that animals be spared use in cruel tests for new drug registrations when complete data from earlier toxicity experiments already exist for drugs approved abroad.


The DTAB has now agreed to move towards a ban under The Drugs and Cosmetics Act, 1945. Such a ban is expected to spare the lives of hundreds of thousands of animals in repeat experiments each year!

Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading, but regulators still typically require animal tests for drugs. However, forward-thinking scientists are developing non-animal testing methods which can replace the use of animals. For example, Harvard University’s Wyss Institute has created “organs-on-chips” that contain human cells grown in a state-of-the-art system to mimic the structure and function of human organs and organ systems. The chips can be used instead of animals in disease research, drug testing and toxicity testing and have been shown to replicate human physiology, diseases and drug responses more accurately than animal experiments do. Some companies, such as the HµREL Corporation, have already turned these chips into products that other researchers can use in place of animals.

You can help stop cruelty to animals and encourage scientific progress with modern non-animal means: urge the Minister of Environment, Forest and Climate Change not to revoke the progressive ban on the use of animal dissection to train university zoology and life sciences students.


Take One Minute to Be a Bro for Animals

Written by PETA

Posted 08-24-2015, 08:20 AM

This Raksha Bandhan, urge your friends to be a bro for animals, like you are, by letting them know what you do to protect animals. You can do this in two easy steps:

  1. Post this photo on Facebook or Twitter with a message about how you are a bro for animals. Tag your friends and ask them to be a bro for animals, too.


For example, your message might look like this:

I’m a bro for animals by refusing to drink milk. Milk is for baby cows! How are you a bro for animals, [your five best friends]? #RakshaBandhan [photo]

2. Keep us in the loop by tagging PETA India, too. We may retweet your inspiring action or share it in a future      blog post.

So, what are you waiting for? Get going!

NOT a member of PETA Youth’s Street Team yet? Join now!

activist network





Meet PETA’s 2015 Cutest Rescued Cat Alive Winners

Written by PETA

Posted 08-14-2015, 09:42 AM

After PETA pawed through hundreds of photographs of adorable rescued cats and painstakingly narrowed the list down to 10 finalists, the last votes have been cast for the winner of PETA’s 2015 Cutest Rescued Cat Alive contest.

While we recognise that all the cats in our competition were worthy of the title (the judges are still recovering from purrfect overload), the results are in – and Foku has won!

Foku will receive a new cat toy and a first-place certificate. And her guardian will receive a “My Cat Is a Rescue” T-shirt, a PETA T-shirt and a copy of Ingrid Newkirk and Jane Ratcliffe’s book One Can Make a Difference.

Cutest Rescued Cat Alive 2015 Winner


Foku was found wet, shivering and frightened after a landslide near Swarnima’s house. Swarnima took care of her while she recovered, and now Foku is an important member of the family.

Cutest Rescued Cat Alive 2015 First Runner-Up


Ariba saw this little wonder, Viber, when she was walking through the streets. Viber was wet, alone and being barked at by dogs, who tried to attack her. Ariba rescued her, and now, the kitty is a beloved family member.

Cutest Rescued Cat Alive Second Runner-Up


Courageous little Charger faced challenges ranging from paralysis to respiratory illness, but VL Dinpuii stayed by his side and helped him heal. He is now a healthy, happy adult cat.

Our first runner-up will receive a copy of One Can Make a Difference, a certificate, a “My Cat Is a Rescue” T-shirt and a cat toy. Our second runner-up will receive a copy of the book, a certificate and a cat toy. All three cats will appear in an upcoming issue of Animal Times, PETA India’s magazine for members.

The winner and runners-up were selected by PETA based on several factors, including vote count.

Buying a cat – whether from a pet shop or a breeder – means that a homeless cat living in an animal shelter or fighting for survival on the streets loses his or her chance at finding a loving home.

Want to help out with the kitty cause? Help animals find loving homes by pledging to adopt cat companions from shelters or the street instead of buying them from stores. Also, don’t forget to sterilise your feline friends in order to prevent adding to the overpopulation crisis. Spaying (sterilising) just one female cat can prevent 370,000 births in seven years, keeping more cats off the streets and in safe, loving homes.

If you live in Mumbai or a nearby state and are interested in adopting a cat, please e-mail us at

ExtraVEGANza at the Chennai Indian Luxury Expo

Written by PETA

Posted 08-11-2015, 03:53 PM

PETA made its mark at the The Indian Luxury Expo  in Chennai on 8 and 9 August, exhibiting wares along with the many opulent companies from around the globe.

ExtraVEGANza Art Work

PETA exhibited an assortment of vegan products from various companies that don’t test on animals, including a faux-fur jacket from ASOS, bags from Baggit, accessories from gqp, bags from and , shoes from Ethik, faux-fur sachets from The Throw Company, faux-leather sachets from Alcantara, faux leather sachetsfrom , canvas sachets from Fabrino, various products from Vicco Laboratories, vegan chocolates from Mason & Co and banana-silk sarees from Pallod Creations. We also distributed leaflets about vegan fashion, while PETA’s “cow” mascot distributed badges to encourage people to “go fake” for cows’ sake.

PETA's cow mascot with volunteer Niranjan - Photo credit to Prashanth MariappanPrashanth Mariappa

PETA volunteer Niranjan and our cow mascot at ExtraVEGANza, Chennai

Designer Nimisha Sara Philip also dropped by the PETA stall. She has always loved animals and even volunteered for PETA when she was a kid!

Designer Nimisha Sara Philip

In addition, Kruthi Gonwar from the Deccan Chronicle visited our stall to show her support.

Kruthi Gonwar from Deccan Chronicle

Animals such as cows, dogs, cats, snakes, crocodiles and lizards are slaughtered for their skin in various parts of the world:

Fortunately, there are countless cruelty-free cosmetics and stylish vegan clothing, shoes, bags and foods to choose from today.

What are you waiting for? Take PETA’s pledge to go leather-free and indulge yourself with cruelty-free luxury.


PETA’S ‘Holy Cow’ Billboard Greets Kumbh Mela Revelers

Written by PETA

Posted 08-04-2015, 01:24 PM

Showing an animal who’s a cross between a cow and a chicken next to the words “Holy Cow: If You Wouldn’t Eat One, Why Eat the Other? Go Vegan”, PETA India’s brand-new billboard is greeting celebrants on their way to Kumbh Mela – which is billed as the largest religious gathering in the world. PETA’s point? Hindus consider it a sin to kill cows because they are seen asholy – but other animals, such as chickens,deserve to be kept off plates, too.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them.

India’s factory farms raise millions of birds a year

They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades.

goat slaughtered

And fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

Fish cruelty

In addition, vegans and vegetarians are, on average, fitter and trimmer than meat-eaters are and less likely to develop heart disease, diabetes and cancer – all of which are major health problems in India. Raising animals for food is also a leading cause of water pollution and land degradation – and a recent United Nationsreport concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

Start saving animals today by ordering your free Vegan Starter Kit:

Order your free vegan starter kit



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