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Pamela Anderson Takes the ‘Ice Bucket Challenge’ … for Animals

Written by PETA

Posted 08-25-2014, 04:45 PM

What’s colder than having a bucket of ice water dumped over your head? If you ask Pamela Anderson, it’s conducting painful experiments on animals. When Pamela learned from PETA US that the ALS Association funds experiments on monkeys and other animals, she accepted the “Ice Bucket Challenge” – and responded with a challenge of her own: Switch to modern, humane non-animal testing methods. Check out Pam in action:

Pam's bucket challenge

Recently, Pam also sent a letter to Indian Health Minister Harsh Vardhan urging him to ban the sale of animal-tested cosmetics in India.

You can help Pamela. Urge the Ministry of Health & Family Welfare to ban the sale of animal-tested cosmetics today.

We love you, Pam!



PETA on the Loss of Yoga Guru BKS Iyengar

Written by PETA

Posted 08-21-2014, 05:49 PM

PETA and animals have lost a great friend. The late yoga guru BKS Iyengar (aka “Guruji”) often spoke up to help end animal suffering. For instance, he appealed to fellow yoga practitioner and fashion designer Donna Karan to stop using fur. He also starred in a PETA ad to promote healthy vegetarian living.


“If animals died to fill my plate, my head and my heart would become heavy with sadness”, Guruji told PETA. “Becoming a vegetarian is the way to live in harmony with animals and the planet.”

He worked to bring harmony into animals’ lives. To honour his memory, we hope the government will designate a “No Meat Day” in India.

Guruji, we miss you.

Pamela Wants India to Ban Animal-Tested Cosmetics Sales

Written by PETA

Posted 08-21-2014, 04:59 PM

Former Baywatch star and Bigg Boss alum Pamela Anderson was delighted to learn that after banning the testing of cosmetics and their ingredients on animals, the Ministry of Health & Family Welfare is now considering an amendment to The Drugs and Cosmetics Rules, 1945, that would include a ban on the import and sale of cosmetics that have been tested on animals anywhere in the world. That’s why Anderson has written to Health Minister Harsh Vardhan to urge him to have a heart for animals and go forward with extending the animal testing ban.

Pamela Anderson 2-005

In her letter, Anderson writes, “Please resist special interests and ‘dinosaur’ companies who still test in crude and cruel ways and do the right, kind thing. Please pass the proposed ban on the import and sale of cosmetics if they or their ingredients have been tested on animals without delay“.

If introduced into The Drugs and Cosmetics Rules, 1945, the new rule could state, “135-B. Import of cosmetics tested on animals prohibited. – No cosmetic tested on animals shall be imported”.

“The European Union and Israel have already banned the marketing and sale of cosmetics if they or their ingredients were tested on animals, and more than 1,400 companies around the world have also banned all animal tests in favour of modern, non-animal and human-relevant test methods”, writes Anderson.

After learning about the issue from PETA India, many other stars – including Raveena Tandon-Thadani, Jacqueline Fernandez, Dia Mirza, R Madhavan, Rahul Khanna,Sunny Leone, Pooja Bhatt, Lara Dutta Bhupathi, Trisha Krishnan, Dino Morea and Esha Deol-Takhtani –petitioned the Ministry of Health & Family Welfare in support of a sales ban on cosmetics and household products tested on animals.

This is not the first time that Anderson has spoken up for animals. Among dozens of international actions over the years, she recently supported PETA’s successful campaign to free the chained temple elephant Sunder who now lives in a spacious elephant park. The long-time vegan also wrote to then–Prime Minister Manmohan Singh in 2010 and asked him to help the cows who are abused and slaughtered in the gruesome leather trade.

After filming in Bigg Boss, Anderson adopted a desi dog she named Pyari.

After filming in Bigg Boss, Anderson adopted a desi dog she named Pyari.

You can help Pamela. Urge the Ministry of Health & Family Welfare to ban the sale of animal-tested cosmetics today.

PETA’s ExtraVEGANza at Lakmé Fashion Week

Written by PETA

Posted 08-21-2014, 10:56 AM

If you’re at Lakmé Fashion Week (LFW), which kicked off in Mumbai on 20 August, don’t miss out on PETA’s exclusive ExtraVEGANza stall. Our chic stall features goodies that every compassionista covets, such as vegan handbags and cruelty-free accessories that amp up any outfit. Stop by to pick up your free “Fake for Animals’ Sake” badge to show everyone at fashion week that doing good also looks good.

Ganga in our stall

PETA will be displaying cruelty-free fabric swatches – including vegan fur, leather and “snake skin” – from brands, such as AlcantaraWinner Nippon Electronics LtdStudio LeatheretteTextile Express and The Throw Company to prove that designers have all the technology and resources that they need in order to create cutting-edge designs without killing and hurting animals.

Come see for yourself! We’ll have gorgeous women’s vegan handbags from TamarindEcowingsgqp AccessoriesBaggit and Merci. We’ll even have a vegan fur jacket from style-maker ASOS. We also have stylish vegan shoes for women from Veruschka. Don’t worry, guys – we’ve got you covered, too. Check out the hip vegan shoes and wallets from Ethik and Aurum Co, not to mention cool bags from Ecowings and Baggit.

Pick up a “Fashion Forward” leaflet to learn about fashionable alternatives and get the scoop on how you can help animals who are abused for clothing.


FAD Students Show There’s Nothing Luxurious About Cruelty

Written by PETA

Posted 08-20-2014, 05:09 PM

It takes guts to be a trendsetter, and the students from leading fashion academy FAD International have teamed up with PETA Youth to make a bold new compassion statement. After learning that animals are harmed for ingredients or in the process of making certain “luxury” goods, FAD students designed hard-hitting posters that raise awareness of these issues. Check out their designs:

Image Creatives / Graphic artist - Varis Mansuri Hair and Make up - Anisha chawla/Amaze Styling Wardrobe Courtesy - Sonyaforvemb Model -  Pooja Jain Direction - Mithun Bajaj Styling - Krishma Shah and Shiksha Shrivastava

Image Creatives / Graphic artist – Varis Mansuri
Hair and Make up – Anisha chawla/Amaze Styling
Wardrobe Courtesy – Sonyaforvemb
Model – Pooja Jain
Direction – Mithun Bajaj
Styling – Krishma Shah and Shiksha Shrivastava

The FAD Mumbai class took aim at cruel perfume ingredients, including musk and castor oils, which are made from the genitals of musk deer, beavers, muskrats, and civet cats. Luckily, these products can easily be replaced with humane plant-based or synthetic alternatives.

Perfume can also be tested on animals. Refer to PETA’s shopping guide to make sure that you’re shopping cruelty-free.

“We believe in the exclusivity of luxury, but we also believe that other ways and materials can be adopted to produce luxury products rather than taking lives of animals or natural resources”, the class says.

Concept Creation: Supra Biyani, Sheetal Jangid, Chelna Lunkad, Gayatri Sethi, Jacky Nayak Styling By: Sheetal Jangid & Chelna Lunkad Make Up and Hair: Sheetal Jangid Wardrobe Courtesy: Sheetal Jangid Photography By: Rony Thilakan  Photography Visuals Created By: Varis Mansuri Content Editor: Supra Biyani & Gayatri Sethi

Concept Creation: Supra Biyani, Sheetal Jangid, Chelna Lunkad, Gayatri Sethi, Jacky Nayak
Styling By: Sheetal Jangid & Chelna Lunkad
Make Up and Hair: Sheetal Jangid
Wardrobe Courtesy: Sheetal Jangid
Photography By: Rony Thilakan
Photography Visuals Created By: Varis Mansuri
Content Editor: Supra Biyani & Gayatri Sethi

As students from FAD Pune discovered, fining agents that are used to clarify wine sometimes come from animals, including blood and bone marrow, gelatin, chitin (fibre from crustacean shells), fish oil and isinglass (gelatin from fish bladder membranes). Thankfully, winemakers can use cruelty-free fining agents, such as carbon, certain clays, plant casein, silica gel or vegetable plaques to create wines, and an increasing number of winemakers are now actively labelling their wine as vegan in order to help consumers make informed decisions. We’ll toast to that!

The style mavens of tomorrow know that nothing is more fashionable than compassion. Want to get your class thinking outside the box and help animals? E-mail us at, and we’ll help you create your own project to raise awareness of animal rights.

It’s Independence Day – Set Dogs Free

Written by PETA

Posted 08-15-2014, 10:20 AM

Today, as we celebrate the freedom of our nation, how many of us will notice that some Indians remain in bondage?

Countless dogs live their entire lives – 24 hours a day, seven days a week and 365 days a year – on short ropes or chains. They get food when their “owners” remember to toss it out the back door. They get a drink whenever they manage to avoid tipping over their water bucket (if they even have one). Atal Bihari Vajpayee was the Prime Minister the last time that they got a walk. What are their entertainment options? They can count the flies circling their heads, gnaw on rocks or the chains that bind them or watch from a distant corner while their families have fun without them.


Unchain Your Dogs, India!

Like us, dogs are social animals. They crave contact with humans and other dogs and can go insane if they are denied it. If you know of any chained dogs, why not do what you can to make their lives a little better or rescue them from misery? Here are just a few of the ways in which you can help a chained dog:

  • Listen for warning signs: “Complain” about barking. Barking dogs are often lonely, neglected dogs.
  • Bare necessities: Remind or inform “owners” of chained dogs that dogs need food, water, shelter, exercise and regular trips to the veterinarian and also urge them to unchain their dogs.
  • Walk that dog: Offer to take “forgotten” dogs for walks. Stop by for visits, and take along some treats and toys, which can mean the world to a neglected dog.
  • Give ‘em shelter: Offer to create a shady, sheltered spot if a dog has no protection from direct sun or the rain, and provide straw bedding if the dog doesn’t have a soft area on which to lie or sit.
  • Mend fences: Offer to build or repair fences so that dogs can have free run of the garden. Help make the “owner” a guardian: If the “owner” does not know how to care for dogs, help him or her become a responsible guardian by sharing these tips. If the “owner” decides to use a trainer, help to make sure that he or she is professionally certified and uses only rewards, never shouting or physical punishment, to train dogs.
  • Know the law: It is illegal to cause any animal to suffer, to confine any animal to a cage so small that it restricts reasonable movement, to keep any animal on an unreasonably short or heavy chain, to neglect to exercise any dog or to fail to provide animals with sufficient food, water and shelter, among other violations. See The Prevention of Cruelty to Animals Act, 1960.
  • Report neglect: If the “owner” refuses to treat his or her dog better, ask whether the person would be willing to give the dog up for adoption. If so, work to find a new home for the dog with a trusted friend or family member or seek the help of a local animal-protection group. It’s best to talk to the local group in advance to make sure that it can help. If this approach doesn’t work, file a First Information Report (FIR) with the police. If possible, take photos and write down dates and times when the dog goes without food, water or shelter. The police are required to take your FIR.Work with the local SPCA or animal-protection group if you need further help.

Being stuck outdoors on a chain is like being a prisoner, except that dogs have committed no crimes and probably will never be set free – that is, unless we do something about it.

VIDEOS: Stars Helping Homeless Animals

Written by PETA

Posted 08-15-2014, 10:01 AM

It’s International Homeless Animals Day, and what better time could there be for watching what celebrities have to say about adoption and sterilization in the following short videos. Share your favourite star’s video with your friends online.

Alia Bhatt:

Sidharth Malhotra:

Ayushmann Khurrana:

Raveena Tandon-Thadani:

Sonakshi Sinha:

Sunny Leone:

Trisha Krishnan:

Imran Khan:

Ashwini Ponnappa:

Tannishtha Chatterjee:

Kalki Koechlin:

Dino Morea:

Jay Sean:

Sanjana Jon:

Cow-Friendly Recipes for Janmashtami

Written by PETA

Posted 08-15-2014, 09:55 AM

Lord Krishna’s birthday is a time of celebration, and there’s perhaps no better time than Janmashtami to remember that Lord Krishna loved cows. That’s why he would never approve of the cruelty that takes place on today’s dairy farms. Make your Janmashtami even sweeter this year with dishes that have not caused harm to cows and that are sure to please your family’s tastebuds, too. For extra yummy-ness, check out the delicious cow-friendly recipes that we posted last year.

Sweet Potato and Date Halva


1 cup steamed sweet potato

3/4 cup seedless dates, minced

1/4 tsp lemon juice

1/4 tsp ground cardamom

1/4 cup golden raisins

1/4 tsp ground nutmeg

1 Tbsp almonds, slivered

Pinch of salt

  • Remove the skins from the sweet potatoes and mash.
  • Thoroughly blend the mashed sweet potatoes, dates, lemon juice and ground cardamom.
  • Garnish with the raisins, nutmeg and almonds.
  • Refrigerate until chilled.

Makes 4 servings

Adapted by Sharan India


1/4–1/2 cup raw cashews

1 cup uncooked rava or cream of wheat

2 cups coconut milk (almond and soya milk work well, too)

1–2 saffron threads, soaked in 2 Tbsp coconut milk

1 tsp ground cardamom

1 large ripe banana, finely chopped

1/2 cup golden raisins, soaked in water

1 Tbsp agave nectar, jaggery or maple syrup (optional)

  •  Toast the cashews in a small skillet. Set aside.
  • In a medium saucepan, toast the rava or cream of wheat on medium heat until it turns just a couple of shades darker and tastes nutty. Transfer to a dish and set aside.
  • In the same saucepan, combine the coconut milk, saffron, cardamom and banana. Bring to a boil.
  • Add the toasted rava, stirring constantly to prevent any lumps from forming. It will take just a minute or two before the rava absorbs most of the coconut milk and becomes quite thick.
  • Stir in the cashews and raisins. Remove from heat.
  • The bananas and raisins bring a lot of sweetness to this dessert, so taste before you add the agave nectar, jaggery or maple syrup.

Makes 4 servings

Adapted by Sharan India

How are cows treated by the dairy industry? Watch this video to find out.

Sharing the Love on Friendship Day!

Written by PETA

Posted 08-14-2014, 07:25 PM

Thank you for celebrating Friendship Day with PETA with fabulous “Friends Don’t Eat Friends” celebrations!

Check out these awesome photos:

friendship day pic 2 friendship day pic 3 friendship day pic 4 friendship day pic 5 friendship day pic 6 friendship day pic 7 friendship day pic 8 friendship day pic 9 friendship day pic 10


See you next year!

Meet PETA’s 2014 ‘Cutest Rescued Cat Alive’ Winners

Written by PETA

Posted 08-12-2014, 10:56 AM

After pawing through hundreds of photographs of adorable rescued Indian cats and painstakingly narrowing the list down to 10 finalists, the last votes have been cast for the winner of PETA’s Cutest Rescued Cat Alive contest.

While we recognise that all of the Indian cats in our competition were worthy of the title (the judges are still recovering from “purrfect overload”), the results are in, and Mucchi has won!

Mucchi will play with her new veggie-shaped toys and receive a first place certificate. Her guardian will receive a “My Cat Is a Rescue” T-shirt, a PETA T-shirt and an autographed copy of PETA founder Ingrid E. Newkirk’s book 250 Things You Can Do to Make Your Cat Adore You.

Mucchi - Winner

WINNER – Kids in the street had tied a rope around Mucchi’s neck and were dangling her like a toy when Samia stepped in and rescued her. The rope injured Mucchi’s vocal cords, so it is difficult for her to “meow” properly. Samia calls Mucchi her daughter and loves her with all her heart.

Our first runner-up will receive a copy of Ingrid’s book, a second-place certificate, a “My Cat Is a Rescue” T-shirt and veggie-shaped cat toys. Our second runner-up will receive Ingrid’s book, a third-place certificate and veggie-shaped cat toys. All three cats will appear in an upcoming issue of Animal Times, PETA India’s magazine for members.


FIRST RUNNER UP – Neha found this brave heart lying motionless near a transformer with an injured leg, a burnt nose and a wound on her chest, obvious signs of electrocution. After two months of constant care, Lucy was on the mend, and her rescue and recovery became one of the most moving experiences of Neha’s life.


SECOND RUNNER UP – After being attacked by street dogs, Melody and her mother were rescued, but sadly, her mother succumbed to her injuries. Trupti took Melody in, and they have since become great pals, often playing fun games together, such as peek-a-boo.


Buying a cat – whether from a pet shop or an individual breeder – means stealing a loving home from a homeless cat living in an animal shelter or fighting for survival on the streets.

Want to help out with the kitty cause? Help animals find loving homes by taking the pledge always to adopt and never buy cat companions. Also, don’t forget to sterilize your feline friends to prevent overpopulation. Spaying (sterilising) just one female cat can prevent 420,000 births in seven years, keeping more cats off the street and in safe, loving homes.

If you live in Mumbai or within driving, including in nearby states, and are interested in adopting a cat, please e-mail us at


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