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PETA Turns Sunder’s Home Into Free-Roaming, Forested Sanctuary

Written by PETA

Posted 01-29-2015, 07:17 PM

PETA India and Bannerghata Biological Park (BBP) have teamed up to create India’s first free-roaming elephant sanctuary in a fenced, forested land that allows elephants to move about rather than be chained in place, the common way in which captive elephants in India are kept.

BBP, which became home to 15-year-old Sunder – famously liberated by the Supreme Court in 2014 from a life of cruelty at the Jyotiba Temple in Maharashtra – now houses 15 elephants.

Sunder munching on grass with the other elephants.

Sunder munching on grass with the other elephants

Sunder with his family.

Sunder with his family

Designed by PETA consultant and elephant expert Carol Buckley, a solar electric fence and a state-of-the-art emergency corral made of steel pipes are nearly complete for this 49.5-hectare sanctuary that will allow the herd to roam, bathe in ponds and socialise without being restricted by the chains commonly used in India for captive elephants.

Solar electric fence.

Solar electric fence

Carol Buckley inspecting the solar electric fence

Elephant expert Carol Buckley inspecting the solar electric fence

Emergency corral.

Emergency corral

Elephant expert Margaret Whittaker – who designed the elephant and mahout training facilities and safety measures – will also be training local caregivers in the principles of a protected-contact system, which is a way of safeguarding human beings and elephants by keeping them separated by a sturdy barrier and managing Sunder and other elephants using positive reinforcement techniques instead of the age-old routine of physical punishment.

With the freedom to engage in natural behaviour within a large open space that they can call their own, Sunder and his new family have the opportunity to thrive. While most captive elephants remain in dire straits, with BBP, PETA was able to make the dream of freedom a reality for 15 elephants. We hope that the sanctuary will act as a model for elephant sanctuaries throughout Asia.

We’re grateful to everyone who has made a difference in Sunder’s life. It couldn’t have happened without compassionate people like you around the world taking action.

Watch this to see Sunder’s story.


Stylish Wool-Free Winter Wear

Written by PETA

Posted 01-29-2015, 09:59 AM

When it’s cold outside, the last thing that you want to do is cover yourself in an itchy, cruelly produced material such as wool when there are so many plush, ethical materials on the market.

PETA US’ exposé of shearing sheds in the US and Australia (where more than 50 per cent of the world’s merino wool comes from) uncovered rampant abuse. Shearers were caught punching, kicking and stamping on sheep, in addition to beating a lamb in the head with a hammer and breaking the neck of another one.

That’s why retailers such as Marks & Spencer (M&S) and ShopAlike are stocked with animal-friendly fashion finds this winter. Here are a few of our favourite wool-free winners – shopaholics beware:


ShopAlike’s V-Neck Buttoned Cardigan: This staple with a twist is the perfect layering asset for winter, and it comes in solid and patterned colour options.


ShopAlike’s Motorcycle Jacket: A fashionable take on a motorcycle jacket, this faux-leather and cotton stunner adds an edgy look to any outfit.


Twiggy for M&S Collection Faux Fur Coat: Be the face of animal-friendly vintage glamour in this faux-fur lavender coat that is sure to turn heads for all the right reasons.

M&S Collection Faux Fur Textured Overcoat: This instant wardrobe hit is the must-have of the season. Simply throw it over any outfit, and you’re ready to hit the town – cruelty-free. (Check prices at your local M&S store.)


ShopAlike’s Green and Gray Striped Sweater: This sporty pullover offers a polished look and is the perfect layering piece for cold weather.

d-vogue-green-and-grey-acrylic-men-sweater-solid-multy-green-line-r shop-alike

ShopAlike’s Jack & Jones Bomber Jacket: For winter, this corduroy twin-pocket beauty in a quilted regular fit takes care of all your outerwear needs.


ShopAlike’s Pepe Jeans Reversible Bomber Jacket: Get two jackets for the price of one with this reversible band neck–collared zip-up. Jet black on one side and sporty camouflage on the other make it a double winner.


Ditch the wool itch today by pledging never to buy or wear cruel materials.

Composer Writes Pro-Vegetarian Song

Written by PETA

Posted 01-28-2015, 03:15 PM

Music is a universal language that can instigate change, which is exactly what Belgium-based musician Saravanan Pitchan was aiming for when he wrote “Stop Animal Cruelty”, a pro-vegetarian song, especially for PETA.

As a supporter of animal rights, non-violence and going meat-free, Saravanan decided to put his songwriting talents to use for the greater good. His melodic and engaging tune tells the tale of how animals suffer when they’re killed so that humans can feast on their flesh. With sultry vocals by Heidi Hughes and Saravanan’s thought-provoking lyrics, we can’t get “Stop Animal Cruelty” out of our heads – but why would we want to?


Listen to Saravanan’s anti-meat anthem and see for yourself. Don’t be surprised if you find yourself thinking twice before your next meal.

By ditching meat, you can save animals’ lives, reduce your carbon footprint and live a long healthy life. To get started, order PETA’s free vegetarian/vegan starter kit, complete with nutrition information, how-to-transition tips and tasty recipes.


Win Passes to India Beach Fashion Week!

Written by PETA

Posted 01-27-2015, 09:26 AM


The organisers of India Beach Fashion Week (IBFW), Asia’s largest showcase of beach wear and resort style, are giving away two free passes to the event, which starts on 5 February!


To try for your chance to win, just answer this simple question:

Why is it better to adopt a dog from an animal shelter or the street than to buy one?

Respond in the comment section below by 30 January. The person who provides the answer we deem the best, the answer most likely to inspire others to adopt a dog from an animal shelter or the street than to buy one, will be chosen as the winner and notified by 2 February.  Open to India residents only. No purchase necessary. Void where prohibited.

To make things even more awesome, designer Anupamaa Dayal will be dedicating her show to PETA’s pro-adoption campaign! You’ll even be able to stop by PETA’s stall to see some of the newest adoption ads featuring our celebrity supporters and have your photo taken with PETA’s adorable dog mascot!

So if you want to have fun and help animals at the same time, enter for a chance to win passes to IBFW now.

Prize is admission to event only. All other expenses, including admission to fashion shows, are the responsibility of the winner.

By filling out this form, you are acknowledging that you have read and you agree to our terms and conditions.

Modi, Obama: Meat’s Not Green!

Written by PETA

Posted 01-26-2015, 10:44 AM

Ahead of the 2015 climate change talks in Paris and US President Barack Obama’s visit to India, two PETA India members bodypainted in the colours of the Indian and United States flags greeted passersby at Jantar Mantar. They held signs reading, “Unite to Save the Planet: Try Vegan”.


PETA is calling on Obama and Indian Prime Minister Narendra Modi to use this opportunity to discuss the detrimental impact of meat and dairy production on climate change.

Raising animals for food is a leading cause of water and land usage and pollution, and a United Nations report  concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

A recent Oxford University study suggests that people who eat meat are responsible for almost twice as many dietary greenhouse-gas emissions per day as vegetarians and about two-and-a-half times as many as vegans. A 2014 study published in New Scientist similarly found that just by going vegan, people can reduce the amount of greenhouse gases that their diet contributes to climate change by up to 60 per cent.

Cutting out meat and dairy products is the best and easiest way that individuals can help save the planet. Protect the environment today by ordering your free vegetarian/vegan starter kit!


5 Good Reasons to be Patriotic

Written by PETA

Posted 01-26-2015, 09:00 AM

Happy Republic Day! What better day is there to consider some of the many reasons to be proud to be Indian? The following are five of them:

  • India is home to the largest population of vegetarians!

That’s right: it is estimated that between 20 and 40 per cent of India’s more than 1.2 billion citizens are vegetarians. That’s 240 to 480 million compassionate people!

  • The Indian Constitution says that you must be kind to animals!peta-lettuce-lady

Article 51-A (g) of the Indian Constitution states that “[i]t shall be the duty of every citizen of India to protect and improve the natural environment including forests, lakes, rivers and wildlife and to have compassion for living creatures”. Judging by the number of vegan groups that have sprung up across the country, we Indians are taking this duty to heart.

  • Indian vegan food is the BEST!

Luckily for us, many dishes in India are already vegan or can easily be made so by simply leaving out the artery-clogging cream and ghee. Try replacing paneer with tofu. It tastes better, and it’s better for you – and it also helps save animals’ lives. Check out these
great recipes.

  • Desi dogs rock!

Indian dogs make wonderful, loving companions. They are highly adaptable, quick learners and grateful to their guardians for rescuing them. When you adopt an Indian dog, you not only save a life but also make a best friend for life.

  • India has some of the world’s kindest stars.
Rohan Bopanna caged himself as part of PETA India's campaign against cockfighting.

Rohan Bopanna caged himself as part of PETA India’s campaign against cockfighting.

People from all walks of life are teaming up with PETA to help animals.

Want to do your part to make India number one in animal rights? Just sign up with our Activist Network, and we’ll have you on your way in no time!


Do You Want to Work for PETA?

Written by PETA

Posted 01-16-2015, 02:17 PM

Do you want to make a positive difference and help animals? Good news – we’re hiring!

PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way.


Our investigative and legislative work, public education, government meetings, court cases, animal rescues, traffic-stopping demonstrations, celebrity involvement, youth outreach and other efforts have helped save animal lives and greatly improve the quality of life for both animals and humans.

Check out our current job openings to see if one is right for you (all positions are based in Mumbai except the investigator post, which is based in Delhi):

  • Campaign Assistant: Be a powerful agent of change by assisting the campaign department with coordinating demonstrations and events, preparing letters, setting up information tables and managing materials inventory. You’ll help encourage and facilitate activism across India by communicating with the public and contributing innovative ideas during brainstorming sessions.
  • Fundraising Coordinator: In this role, you’ll get to use your passion for helping animals to inspire others to do the same. You’ll organise donor events for PETA members and supporters, jump-start corporate giving initiatives, research and identify fundraising opportunities, manage major donor relationships and develop cutting-edge strategies so that more animals can receive help.
  • Investigator: Investigators spearhead case preparation and documentation that often result in victories for animals. As a confidential and key player in exposing animal suffering, you’ll conduct short- and long-term field investigations using a variety of methods. You’ll travel to assignment locations, visit various industries that use animals, obtain photographs and video footage of cruelty to animals and inspect relevant government and other documents.
  • Youth Outreach Assistant: As an outreach assistant, you’ll support the efforts of PETA Youth (PETA’s outreach programme for teenagers and young adults) and Compassionate Citizen (PETA’s humane-education programme for children) to help those departments advance their goals. You’ll identify brands to partner with in order to promote our message; stay on top of celebrity-related news and trends; arrange and attend speaking events and other activities at universities and participate in college festivals, concerts and other youth-centric events.
  • Emergency Response Coordinator: This role is focused mainly on helping animals in urgent need and imminent danger. You’ll coordinate the emergency, cruelty-case and public response operations of PETA India; develop a network of organisations and volunteers to help with emergency and cruelty cases; communicate with government organisations to promote sterilisation and other proper care for stray animals; handle PETA India’s emergency phone line and general e-mail account and maintain emergency response supplies and records.
  • Online Marketing Coordinator: In this role, you’ll get to promote animal rights and PETA’s mission by creating content for our website, social-networking sites and e-news and through other means, such as via our blog. You’ll write animal rights–related online content; track and analyse Web traffic and the success of online campaigns and make changes in strategy accordingly; and research and explore new promotional possibilities and Internet technologies.

To apply for a position, please send your cover letter and CV to

‘Comedy Nights With Kapil’ Supports Animal Adoption

Written by PETA

Posted 01-14-2015, 01:32 PM

Did you catch Comedy Nights With Kapil on 4 January? No? Well, the good news is that you can watch it here.

It was a show to remember, as the fabulous host, Kapil Sharma, and PETA staff in the audience agreed that adopting a homeless animal is the best thing you could possibly do. Kapil and his crew are always helping animals – both on and off camera!


Kapil is an angel for animals. He uses his popularity to help homeless animals and to encourage people to adopt them from shelters or the street. He and his adopted dog, Zanjeer (who was adopted from Animals Matter to Me),  have set an example for many others to follow.


Kapil also rescued puppies from his set when it caught fire a few years ago, and all the Comedy Nights crew members, including the technicians, are always working to help animals in distress.

“I am proud to be associated with PETA and other animal-welfare organisations. Encouraging people to adopt homeless dogs from shelters and streets is close to my heart”, says Kapil. “Always choose to adopt your companion cat or dog. Remember: there is already one on the street or at an animal shelter waiting for his or her chance for a better life.”

Currently, PETA India is looking for forever homes for cats and dogs. If you can open your heart to an animal in need of a loving and permanent home, write to us at

A Poem That Pecks at Animal Abuse

Written by PETA

Posted 01-14-2015, 10:32 AM

Did you know that chickens are more cognitively advanced than small children (they comprehend cause-and-effect relationships and understand that objects still exist after they’re hidden from view), have excellent memories, worry about the future and even pass down cultural knowledge from generation to generation? It’s true!


These inquisitive, social birds have more than 30 different vocalizations just to distinguish between threats approaching by land or water, and a mother hen begins to teach these calls to her chicks before they even hatch. But chickens bred and killed for egg and meat production are packed into cramped, filthy cages that rob them of natural experiences.

This routine rampant abuse inspired Dr Anjuli Jain – associate professor of management studies at Maulana Azad National Institute of Technology in Bhopal, India, and author of the anthology Spontaneous Outpourings – to pen a poem about chickens’ plight:

Cocks in a Cage

Once I saw
Many cocks huddled in a cage,
Some stood silent, some in a rage,
One by one, they completed their age.

A customer arrived,
The captor opened the gate hurriedly
Cocks rushed to the dead end fearfully
The captor pulled one out, and slained mercilessly.

As a spectator
It was a dreadful, a painful sight;
The pretty bird was torn apart forthright.
Oh! What a pathetic sight.

As and when the captor approached the gate
Their hearts palpitated at a faster rate
All of them were filled with fear
And rushed to save their lives so dear
So they closed their eyes and crowed a prayer

“O God!
We know not
For what misdeeds of this or the previous birth
Are we punished today;
We know very well that we are mortal
And shall die one day,
But why do we meet death each moment face to face?
O God! Give us the strength to endure the fear,
Give us strength to welcome death, so near.
May no grain or worm allure us!
May no man or woman immure us!
May we lead a temptation free life,
May we lead a contented life!
One of them grieved;
Why are these men so cruel and mean?
The other cock did intervene;
What to talk of these wretched men,
They kill their own brethren;
We are but speechless petty creatures
Who grace their guests and make a sumptuous dinner.

The cock continued
I know I am just an indivisible, immortal soul
This day in the cock’s apparel
Tomorrow in some other parallel.
O God!
May I with full devotion and faith
Remember you always
In times fearless and fearful both
And let this fraction merge in the whole!”

—Anjuli Jain

So the next time your stomach starts growling, don’t put hate on your plate. There are endless irresistible vegan options in restaurants, on the street and in markets – which makes it easy to cook up your own vegan meals – that are packed full of flavour and nourishment, without harming any animals.

5 Reasons Not to Use Cruel Manja

Written by PETA

Posted 01-14-2015, 09:11 AM

With the arrival of Makar Sankranti, we’re asking the government of India to ban all forms of manja sale and use and also urging people not to use it for the sake of their fellow human beings, birds and the environment.

Here’s why using glass, metal or other types of sharp strings to fly kites has to be stopped:

1. Because thousands of birds are severely injured or die after coming in contact with sharp manja

severely-injured bird

2. Because a 5-year-old boy in Vadodara died after his throat was slit by sharp manja while he was on his way to school with his father

3. Because manja also kills endangered wildlife, such as Indian vultures

4. Because the manja menace brings entire cities to a halt (This year, for instance, in Nagpur, in an attempt to ensure the safety of motorists during Makar Sankranti, Mayor Pravin Datke suggested to the traffic police that major city flyovers and over-bridges be closed!)

5. Because a teen died after his manja string struck a power line and caused an explosion

You Can Help!

Ask for a nationwide ban on the sale and use of cruel manja.

Here’s what to do if you see an injured bird.


PETA India on Twitter