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PETA’S ‘Holy Cow’ Billboard Greets Kumbh Mela Revelers

Written by PETA

Posted 08-04-2015, 01:24 PM

Showing an animal who’s a cross between a cow and a chicken next to the words “Holy Cow: If You Wouldn’t Eat One, Why Eat the Other? Go Vegan”, PETA India’s brand-new billboard is greeting celebrants on their way to Kumbh Mela – which is billed as the largest religious gathering in the world. PETA’s point? Hindus consider it a sin to kill cows because they are seen asholy – but other animals, such as chickens,deserve to be kept off plates, too.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

PETA billboard near the Indira Nagar Church, RathchakraChowk, Indira Nagar.

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them.

India’s factory farms raise millions of birds a year

They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades.

goat slaughtered

And fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

Fish cruelty

In addition, vegans and vegetarians are, on average, fitter and trimmer than meat-eaters are and less likely to develop heart disease, diabetes and cancer – all of which are major health problems in India. Raising animals for food is also a leading cause of water pollution and land degradation – and a recent United Nationsreport concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

Start saving animals today by ordering your free Vegan Starter Kit:

Order your free vegan starter kit


Radio Mantra for Dogs on Friendship Day

Written by PETA

Posted 07-30-2015, 03:44 PM

What do Randeep Hooda, Sonakshi Sinha, Raveena Tandon-Thadani, Kapil Sharma, Dino Morea, Esha Gupta, Imran Khan, Sunny Leone, Trisha Krishnan and Tannishtha Chatterjee have in common? They’ve all adopted dogs from an animal shelter or the street? These celebrities and other guardians of desi or other adopted dogs will tell you there’s no greater joy than bringing a ‘Chaar Footiya Dost’ into your life through a rescue.

Tune into Radio Mantra 91.9FM from 29th July to 2 August to learn more about why it’s important to adopt, and not buy, a dog.

Chaar Footiya Dost


Here’s a short message from PETA pal Richa Chadha:

By adopting a dog you can bring joy into a needy pup’s life and help end animal homelessness.

Join these stars by signing our pledge to always adopt, never buy, and to sterilise your animal companions..


Jane Birkin Demands That Luxury Hermès Birkin Handbags Be Renamed!

Written by PETA

Posted 07-29-2015, 04:49 PM

Model and singer Jane Birkin, the inspiration behind Hermès’ Birkin bag, has just publically asked that the “luxury” bag be renamed after receiving the exposé into the farming and slaughter of crocodiles and alligators for the company, which revealed that live reptiles are sawn open, among other horrors.

1024px-Jane_Birkin07Jane_Birkin07 | Roland Godefroy | CC BY 3.0

In a statement released to AFP, Birkin says:

Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name …, I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag.

Birkin bags once marked people as celebrities – or at least members of the super-rich – but soon, no one will want to be caught dead carrying one. On behalf of all kind souls in the world, we thank Ms Birkin for ending her association with Hermès, and we call on Hermès to do the right thing and stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins.

Please add your voice to PETA’s by urging Hermès to drop exotic skins:


Victory! Animal Sacrifice Banned at Nepal’s Gadhimai Festival

Written by PETA

Posted 07-29-2015, 10:45 AM

JUST IN: The Gadhimai festival in Nepal has banned animal sacrifice, putting an end to a horrific massacre that has been taking place for the past 250 years. This is a long overdue victory for animals.

Until now, every five years, the town of Bariyarpur, Nepal, played host to the world’s largest animal sacrifice. Hundreds of thousands of animals, including chickens, goats and buffalo, were rounded up and marched to their deaths at the site of the temple of the Hindu goddess Gadhimai. After the traditional beheading of up to 10,000 buffalo at the start of the “holy” festival, hundreds of men hacked away at more defenceless animals with dull blades – a painful and terrifying way to die.


Today, at last, the bloodshed has been forbidden. In a statement, the Gadhimai Temple Trust said:

The Gadhimai Temple Trust hereby declares our formal decision to end animal sacrifice. With your help, we can ensure Gadhimai 2019 is free from bloodshed. Moreover, we can ensure Gadhimai 2019 is a momentous celebration of life.

Many organisations were working to help end this atrocity, among them PETA and our international affiliates. Almost 90,000 supporters from all over the world send messages to Nepal official surging them to stop the bloodshed. Our friends over at PETA India also took to the streets of India to protest in a joint demo outside the Embassy of Nepal with the Federation of Indian Animal Protection Organisations.


Thank you so much for being part of this victory. We’d like to congratulate all the local groups in Nepal that had been campaigning on the ground for years to end the bloodshed. Today, compassionate people all over the world can celebrate the fact that animals will no longer be hacked to death by the thousand for an archaic ritual.

A Tribute To The Missile Man Dr. APJ Abdul Kalam

Written by PETA

Posted 07-28-2015, 11:36 AM

PETA India Offers up to Rs 25,000 to Find Persons Involved in Animal Sacrifice

Written by PETA

Posted 07-27-2015, 08:59 AM

Following news that a goat was killed outside a theatre in Vikarabad in the Ranga Reddy district by superstitious fans of the upcoming film Bahubali, PETA India is offering a reward of up to Rs 25,000 for information leading to the arrest and conviction of the person or persons responsible. It should be noted that the creators of the film had nothing to do with the animal’s slaughter.

Killing an animal in a municipal area outside of a licensed slaughterhouse is an apparent violation of the Prevention of Cruelty to Animals (Slaughter House) Rules, 2001, which state, “No person shall slaughter any animal within a municipal area except in a slaughter house recognised or licensed by the concerned authority empowered under the law for the time being in force to do so”.

Such cruelty to an animal also apparently violates The Prevention of Cruelty to Animals Act, 1960, which states that it is a punishable offense if anyone “mutilates any animal or kills any animal (including stray dogs) by using the method of strychnine injections in the heart or in any other unnecessarily cruel manner”.

It may also be considered a violation of section 429 of the Indian Penal Code, which makes killing or maiming an animal a punishable offense.

Will you please consider sharing this information with your readers? It may be the only way to apprehend those responsible for this heinous act.

Anyone with information about this case is encouraged to contact Inspector of Police Sri G Ravi at the Vikarabad Police Station on +91 9440627354 or at


Kidnapped Monkey Reunited With Her Family

Written by PETA

Posted 07-02-2015, 07:13 PM

Happy news!

The traumatised monkey whose kidnapping from Varandha Ghat in Maharashtra was caught on video, which then went viral, was reunited with her family by forest officials and PETA representatives today. Read about what happened to the alleged kidnappers here. And check out these photos:

  • Two members of the rescue team, PETA staff members Dr Ashish Sutar and Neha Singh, take bananas to entice the kidnapped monkey’s family to stick around for the reunion.


  • This is the kidnapped monkey before she was reunited with her family.


  • The kidnapped monkey reaches out to touch Neha’s finger for comfort.

baby monkey holding Neha's hand

  • Dr Sutar releases the baby monkey back to her family.

Dr.A releasing it back to family

  • The family of the kidnapped monkey enjoys bananas during her return.

monkey's family

How You Can Help

Contact PETA if you witness cruelty to any animal, and document the abuse if you can. Your action can help nab culprits, save lives and keep animal families together.

Alleged Monkey Kidnappers Arrested

Written by PETA

Posted 07-01-2015, 08:10 PM

The five alleged culprits who were secretly filmed kidnapping a monkey last week from Varandha Ghat (outside Pune) in Maharashtra were caught by forest officials earlier this week in Bhor, Maharashtra, after spending 10 days on the run.

PETA had reported the crime to the Wildlife Crime Control Bureau, and the Maharashtra Forest Department subsequently registered a Preliminary Offence Report regarding the matter. Since then, PETA has been in constant contact with forest officials.

All five of the accused appeared in front of the Bhor Taluka Court and were sent to jail on a 24-hour judicial remand. The traumatised monkey is now under the care of forest authorities and will soon be returned to Varandha Ghat.

The incident came to light when a video went viral on social media showing men capturing a monkey in front of the animal’s helpless family members and placing her inside a Hyundai i20. The car’s Maharashtra licence plate was easily visible. PETA hopes authorities will determine whether these men were part of a larger wildlife crime racket.


How You Can Help

Contact PETA if you witness cruelty to any animal, and document the abuse if you can. Your action can help nab culprits, save lives and keep animal families together.

Cat Sisters up for Adoption

Written by PETA

Posted 06-24-2015, 10:35 AM

Two cats up for adoption appear to be sisters and were rescued from a busy Mumbai street when they were just skin and bones. They are approximately 10 months old and are now healthy, so this loving duo are ready for cuddles with their new family. The two are inseparable and never leave each other’s side, so we are looking for a family with hearts of gold that can take both of them in. They have been vaccinated and sterilised.

Sister cats - Ginger and Bella

Sister cats – Ginger and Bella

If you are interested in adopting one or more of these kitties, please e-mail PETA is willing to transport them within driving distance or even a one-day train ride from Mumbai at our expense.


‘Building a Healthy India’ Lecture Tour Coming to Your City

Written by PETA

Posted 06-24-2015, 09:40 AM

Dr Zeeshan Ali, a programme specialist for the Washington, DC–based Physicians Committee for Responsible Medicine, will be embarking on a six-city tour in India to talk about the power of plant-based foods for helping to prevent and manage type 2 diabetes and other chronic diseases.

He may be in your city in the next two weeks, so please take a look at the schedule below and join him for what promises to be an informative and inspiring lecture.


PCRM lectures - building a healthy india


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