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PETA’s ExtraVEGANza at Lakmé Fashion Week

Written by PETA

Posted 08-21-2014, 10:56 AM

If you’re at Lakmé Fashion Week (LFW), which kicked off in Mumbai on 20 August, don’t miss out on PETA’s exclusive ExtraVEGANza stall. Our chic stall features goodies that every compassionista covets, such as vegan handbags and cruelty-free accessories that amp up any outfit. Stop by to pick up your free “Fake for Animals’ Sake” badge to show everyone at fashion week that doing good also looks good.

Ganga in our stall

PETA will be displaying cruelty-free fabric swatches – including vegan fur, leather and “snake skin” – from brands, such as AlcantaraWinner Nippon Electronics LtdStudio LeatheretteTextile Express and The Throw Company to prove that designers have all the technology and resources that they need in order to create cutting-edge designs without killing and hurting animals.

Come see for yourself! We’ll have gorgeous women’s vegan handbags from TamarindEcowingsgqp AccessoriesBaggit and Tapas. We’ll even have a vegan fur jacket from style-maker ASOS. Don’t worry, guys – we’ve got you covered, too. Check out the hip vegan shoes and wallets from Ethik and Aurum Co, not to mention cool bags from Ecowings and Baggit.

Pick up a “Fashion Forward” leaflet to learn about fashionable alternatives and get the scoop on how you can help animals who are abused for clothing.


It’s Independence Day – Set Dogs Free

Written by PETA

Posted 08-15-2014, 10:20 AM

Today, as we celebrate the freedom of our nation, how many of us will notice that some Indians remain in bondage?

Countless dogs live their entire lives – 24 hours a day, seven days a week and 365 days a year – on short ropes or chains. They get food when their “owners” remember to toss it out the back door. They get a drink whenever they manage to avoid tipping over their water bucket (if they even have one). Atal Bihari Vajpayee was the Prime Minister the last time that they got a walk. What are their entertainment options? They can count the flies circling their heads, gnaw on rocks or the chains that bind them or watch from a distant corner while their families have fun without them.


Unchain Your Dogs, India!

Like us, dogs are social animals. They crave contact with humans and other dogs and can go insane if they are denied it. If you know of any chained dogs, why not do what you can to make their lives a little better or rescue them from misery? Here are just a few of the ways in which you can help a chained dog:

  • Listen for warning signs: “Complain” about barking. Barking dogs are often lonely, neglected dogs.
  • Bare necessities: Remind or inform “owners” of chained dogs that dogs need food, water, shelter, exercise and regular trips to the veterinarian and also urge them to unchain their dogs.
  • Walk that dog: Offer to take “forgotten” dogs for walks. Stop by for visits, and take along some treats and toys, which can mean the world to a neglected dog.
  • Give ‘em shelter: Offer to create a shady, sheltered spot if a dog has no protection from direct sun or the rain, and provide straw bedding if the dog doesn’t have a soft area on which to lie or sit.
  • Mend fences: Offer to build or repair fences so that dogs can have free run of the garden. Help make the “owner” a guardian: If the “owner” does not know how to care for dogs, help him or her become a responsible guardian by sharing these tips. If the “owner” decides to use a trainer, help to make sure that he or she is professionally certified and uses only rewards, never shouting or physical punishment, to train dogs.
  • Know the law: It is illegal to cause any animal to suffer, to confine any animal to a cage so small that it restricts reasonable movement, to keep any animal on an unreasonably short or heavy chain, to neglect to exercise any dog or to fail to provide animals with sufficient food, water and shelter, among other violations. See The Prevention of Cruelty to Animals Act, 1960.
  • Report neglect: If the “owner” refuses to treat his or her dog better, ask whether the person would be willing to give the dog up for adoption. If so, work to find a new home for the dog with a trusted friend or family member or seek the help of a local animal-protection group. It’s best to talk to the local group in advance to make sure that it can help. If this approach doesn’t work, file a First Information Report (FIR) with the police. If possible, take photos and write down dates and times when the dog goes without food, water or shelter. The police are required to take your FIR.Work with the local SPCA or animal-protection group if you need further help.

Being stuck outdoors on a chain is like being a prisoner, except that dogs have committed no crimes and probably will never be set free – that is, unless we do something about it.

VIDEOS: Stars Helping Homeless Animals

Written by PETA

Posted 08-15-2014, 10:01 AM

It’s International Homeless Animals Day, and what better time could there be for watching what celebrities have to say about adoption and sterilization in the following short videos. Share your favourite star’s video with your friends online.

Alia Bhatt:

Sidharth Malhotra:

Ayushmann Khurrana:

Raveena Tandon-Thadani:

Sonakshi Sinha:

Sunny Leone:

Trisha Krishnan:

Imran Khan:

Ashwini Ponnappa:

Tannishtha Chatterjee:

Kalki Koechlin:

Dino Morea:

Jay Sean:

Sanjana Jon:

Cow-Friendly Recipes for Janmashtami

Written by PETA

Posted 08-15-2014, 09:55 AM

Lord Krishna’s birthday is a time of celebration, and there’s perhaps no better time than Janmashtami to remember that Lord Krishna loved cows. That’s why he would never approve of the cruelty that takes place on today’s dairy farms. Make your Janmashtami even sweeter this year with dishes that have not caused harm to cows and that are sure to please your family’s tastebuds, too. For extra yummy-ness, check out the delicious cow-friendly recipes that we posted last year.

Sweet Potato and Date Halva


1 cup steamed sweet potato

3/4 cup seedless dates, minced

1/4 tsp lemon juice

1/4 tsp ground cardamom

1/4 cup golden raisins

1/4 tsp ground nutmeg

1 Tbsp almonds, slivered

Pinch of salt

  • Remove the skins from the sweet potatoes and mash.
  • Thoroughly blend the mashed sweet potatoes, dates, lemon juice and ground cardamom.
  • Garnish with the raisins, nutmeg and almonds.
  • Refrigerate until chilled.

Makes 4 servings

Adapted by Sharan India


1/4–1/2 cup raw cashews

1 cup uncooked rava or cream of wheat

2 cups coconut milk (almond and soya milk work well, too)

1–2 saffron threads, soaked in 2 Tbsp coconut milk

1 tsp ground cardamom

1 large ripe banana, finely chopped

1/2 cup golden raisins, soaked in water

1 Tbsp agave nectar, jaggery or maple syrup (optional)

  •  Toast the cashews in a small skillet. Set aside.
  • In a medium saucepan, toast the rava or cream of wheat on medium heat until it turns just a couple of shades darker and tastes nutty. Transfer to a dish and set aside.
  • In the same saucepan, combine the coconut milk, saffron, cardamom and banana. Bring to a boil.
  • Add the toasted rava, stirring constantly to prevent any lumps from forming. It will take just a minute or two before the rava absorbs most of the coconut milk and becomes quite thick.
  • Stir in the cashews and raisins. Remove from heat.
  • The bananas and raisins bring a lot of sweetness to this dessert, so taste before you add the agave nectar, jaggery or maple syrup.

Makes 4 servings

Adapted by Sharan India

How are cows treated by the dairy industry? Watch this video to find out.

Sharing the Love on Friendship Day!

Written by PETA

Posted 08-14-2014, 07:25 PM

Thank you for celebrating Friendship Day with PETA with fabulous “Friends Don’t Eat Friends” celebrations!

Check out these awesome photos:

friendship day pic 2 friendship day pic 3 friendship day pic 4 friendship day pic 5 friendship day pic 6 friendship day pic 7 friendship day pic 8 friendship day pic 9 friendship day pic 10


See you next year!

Meet PETA’s 2014 ‘Cutest Rescued Cat Alive’ Winners

Written by PETA

Posted 08-12-2014, 10:56 AM

After pawing through hundreds of photographs of adorable rescued Indian cats and painstakingly narrowing the list down to 10 finalists, the last votes have been cast for the winner of PETA’s Cutest Rescued Cat Alive contest.

While we recognise that all of the Indian cats in our competition were worthy of the title (the judges are still recovering from “purrfect overload”), the results are in, and Mucchi has won!

Mucchi will play with her new veggie-shaped toys and receive a first place certificate. Her guardian will receive a “My Cat Is a Rescue” T-shirt, a PETA T-shirt and an autographed copy of PETA founder Ingrid E. Newkirk’s book 250 Things You Can Do to Make Your Cat Adore You.

Mucchi - Winner

WINNER – Kids in the street had tied a rope around Mucchi’s neck and were dangling her like a toy when Samia stepped in and rescued her. The rope injured Mucchi’s vocal cords, so it is difficult for her to “meow” properly. Samia calls Mucchi her daughter and loves her with all her heart.

Our first runner-up will receive a copy of Ingrid’s book, a second-place certificate, a “My Cat Is a Rescue” T-shirt and veggie-shaped cat toys. Our second runner-up will receive Ingrid’s book, a third-place certificate and veggie-shaped cat toys. All three cats will appear in an upcoming issue of Animal Times, PETA India’s magazine for members.


FIRST RUNNER UP – Neha found this brave heart lying motionless near a transformer with an injured leg, a burnt nose and a wound on her chest, obvious signs of electrocution. After two months of constant care, Lucy was on the mend, and her rescue and recovery became one of the most moving experiences of Neha’s life.


SECOND RUNNER UP – After being attacked by street dogs, Melody and her mother were rescued, but sadly, her mother succumbed to her injuries. Trupti took Melody in, and they have since become great pals, often playing fun games together, such as peek-a-boo.


Buying a cat – whether from a pet shop or an individual breeder – means stealing a loving home from a homeless cat living in an animal shelter or fighting for survival on the streets.

Want to help out with the kitty cause? Help animals find loving homes by taking the pledge always to adopt and never buy cat companions. Also, don’t forget to sterilize your feline friends to prevent overpopulation. Spaying (sterilising) just one female cat can prevent 420,000 births in seven years, keeping more cats off the street and in safe, loving homes.

If you live in Mumbai or within driving, including in nearby states, and are interested in adopting a cat, please e-mail us at

Victory! UGC Bans ALL Animal Dissection

Written by PETA

Posted 08-06-2014, 09:34 AM

A new notification by the University Grants Commission is set to save the lives of an estimated 19 million animals every year. That’s because following discussions with PETA India and Minister Maneka Gandhi, the commission has issued a notification ending dissection and experimentation (for training purposes) in university and college zoology and life sciences undergraduate and postgraduate courses.


The UGC’s decision is an improvement to the partial ban on dissection it issued in 2011. The UGC is the apex regulatory body for higher education in the country.

PETA had met with UGC officials on numerous occasions to show them that in nearly every published study on science education, non-animal methods – including computer simulations, interactive CD-ROMs, films, charts and lifelike models – are shown to teach anatomy and complex biological processes as well as and often better than cruel, archaic animal laboratories.

The UGC’s latest action is now in line with the 2012 Ministry of Environment and Forests’ directive to the UGC and other education bodies to end dissection and experimentation on animals for training both undergraduate and postgraduate students and to use non-animal methods of teaching instead.

Studies show that exposing students to animal dissection can traumatise them, foster insensitivity towards animals and even dissuade some from pursuing careers in science.

Educators, order free virtual-dissection software TODAY to help you get started!

Students, if your university or college tries to force you to dissect animals or conducts experiments for the purpose of training, please write to We will work to help you stop it.


Champions for Animals at the Commonwealth Games

Written by PETA

Posted 08-02-2014, 02:32 PM

With the 2014 Commonwealth Games currently on, it’s time to cheer for the athletes who have teamed up with PETA to help animals. Check out these compassion-in-action stars who are heroes for animals:



When she’s not busy giving her opponents the one-two in the ring, five-time World Boxing champion Mary Kom is sticking up for animals. The Olympian fired off letters to state-level educational ministers across India asking them to include PETA’s Compassionate Citizen humane-education program in their official school curriculum. Keep an eye out for more Mary Kom vs. Animal Offenders action soon.



After winning the gold medal for women’s badminton doubles at the 2010 Commonwealth Games, Ashwini Ponnappa rose to stardom. But it’s not just badminton that the fierce competitor has on her mind. Ashwini recently protested against the abusive treatment of animals who are forced to perform in circuses and has more up her PETA sleeve.



When badminton champion Jwala Gutta isn’t guarding the net or winning matches with partner Ashwini Ponnappa, she’s supporting animal rights. The Hyderabad native joined other PETA supporters to raise awareness of the miserable lives of animals held captive in zoos. Go, Jwala!



Olympic bronze medalist and acclaimed Indian boxer Vijender Singh knows a thing or two about animal rights. The longtime PETA pal has already delivered blows to circuses for abusing animals and exposed the horrors of angora wool production. We can’t wait to see what the Rajiv Gandhi Khel Ratna Award winner will do with us next.



As a record-breaker – she is the first Indian to win the gold at the International Shooting Sport Federation World Cup finals – Heena Sidhu is making a name for herself. But just because this sharpshooter knows how to handle a pistol doesn’t mean that she agrees with hunting and harming animals. In a thought-provoking anti-hunting ad, Heena is on target for telling fans to “[s]hoot selfies, not animals”.



Bollywood royalty Aishwarya Rai Bachchan attended the opening ceremony of the Commonwealth Games. But it’s not just such events that this superstar makes time for – she also helps animals. After hearing about the plight of an endangered black rhino who was sold for a “canned hunt” (in which animals are confined so that hunters can easily shoot them), Aishwarya wrote a heartfelt letter on PETA’s behalf asking that the animal be released to a sanctuary.

Join us in cheering for these heroes to animals. And if they’ve inspired you to get active for animals, sign up today to become a member of PETA’s Activist Network!


Kulture Shop’s Urban Wildlife Exhibit Focuses on Animals

Written by PETA

Posted 08-01-2014, 06:19 PM

Are you a gallery groupie with a heart? Kulture Shop, which is known for its limited edition art prints and tees, is teaming up with PETA for an artistic exploration of humans’ attitudes towards animals in the city.

Join us on Saturday, 2 August, for Urban Wildlife, an unforgettable exhibition that will include a talk by PETA Youth adviser Neha Singh about India’s contradictory treatment of cows and a film screening that offers a revealing look at the leather industry. It’s a must-see for every urbanite.


Artist: Aviral Saxena; Description: How ironic! We revere the cow so much that we ban beef but are ignorant of the plight of Indian cows, who are reduced to rooting through garbage and often survive on plastic and other rubbish.

Kulture Shop’s artists are sure to get visitors thinking about how we treat animals who encounter or live in our concrete jungles and the struggles they face.

Be sure to stop by this free cutting-edge event and see how artists were inspired by the plight of animals, such as tigers who are forced from their homes by development and cobras who are trapped by snake charmers, to name just two.

When: Saturday, 2 August 2014, 2 pm–9 pm (Screening: 6:30 pm, followed by a short Q&A)

The Kulture Shop
201 Hill View Bldg #2
Opp Mehboob Studio / Patel Store
Bandra (W)

More details can be found here.

Let’s Rescue Snakes This Nag Panchami

Written by PETA

Posted 08-01-2014, 10:07 AM

As the month of August begins, so do Nag Panchami preparations, which include capturing snakes. Snakes are captured in suffocating bags, kept in tiny boxes and starved. Their teeth are violently yanked out, and many snakes’ mouths are painfully sewn shut before the animals are brought into cities. The snakes’ venom ducts are often pierced with a hot needle, which causes the glands to burst. Some snakes go blind because the “tikka”, which is applied to their hoods during pooja, trickles into the snakes’ eyes.

You can help! If you see snake charmers, contact PETA India on (0) 98201 22602 and we will try to find a snake rescuer in your area to help immediately.

You can also inform your state forest department if you see a snake who needs to be rescued, or you can contact the police and file a complaint under the Wildlife Protection Act 1972 as well as the Prevention of Cruelty to Animals Act 1960. Your state forest department’s contact details can usually be found easily on the Internet. Animal protection laws can be found on the website of the Animal Welfare Board of India and the Ministry of Environment and Forests under “Rules and Regulations”.

According to the Wildlife Protection Act 1972, it is a crime for snake charmers to catch snakes, exploit them for business purposes or even own them. Under the Prevention of Cruelty to Animals Act 1960, it is illegal to torture or cause unnecessary pain or suffering to an animal.

Directories of animal protection groups throughout India can be found at the following links:

You can also help by taking the pledge to boycott snake shows now!


PETA India on Twitter