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  • We Have a Winner in the Gibson Guitar Contest!

    Written by PETA

    Beating out more than 5,000 other young people, 19-year-old Dhruv Balwada – a third-year chemical engineering student at BITS-Pilani, Goa – will received a brand-new Gibson guitar from PETA Youth.

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    "Winning this guitar was unbelievable", says Dhruv "Considering the fact that I have never won anything like this in my life, this feels awesome! I would just like to say that if you think about animals, God will think about you. "It's very rewarding to see youngsters like Dhruv getting active for animals and speaking up for them", says PETA Youth's Simran Kodesia. "Young people across India are taking heed of our message that animals do have rights and deserve respect and protection."Bummed you didn’t win the Gibson guitar? How about a signing up to win an autographed CD from Strings? And don’t forget to check out the exclusive PETA Youth version of their new video, featuring the super hot John Abraham.

  • We Took It to the Beach for World Environment Day

    Written by PETA

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    Visitors to Puri Beach in Orissa had a little surprise waiting for them this World Environment Day. Locally-based sand artiste Sudarshan Pattnaik made a 10-feet tall sand sculpture of a leather shoe crushing a polar bear. The sculpture included a sign that read “Your carbon footprints have leather shoes.” to highlight the environmental harm causes by the leather industry. Check out a quote from this article about the demo:'Leather-production facilities destroy nearby waterways and delicate eco-systems in the water resources,' PETA Campaign Manager N.G. Jayasimha told IANS.'The energy consumed and pollution produced by the leather industry makes it a leading factor in global warming, which is endangering polar bears and their habitat,' he said.Leather is the most important by-product of the meat industry, so it directly contributes to the cruelty in factory farms and slaughterhouses. And according to a 2006 United Nations report, raising animals for food creates more greenhouse gasses than all trucks, cars, planes, and ships in the world combined. The damage caused by India's leather industry makes our country a major contributor to global warming and the further endangerment of polar bears and their natural habitat.So just give leather the boot in honor of World Environment Day, and help do your bit to save the environment and animals. And don’t forget to tell us where you find your favorite cruelty-free fashions by commenting below!

  • Win Some Compassionate Fashion!

    Written by PETA

    New%20Simran%20Bag.jpgHow would you describe a typical Dishoomer? If you answered chic, trendy, fashionable and definitely compassionate, then we think you’re on the right track. After all, leather is for losers – what’s so cool about slipping into the skin of a dead cow? To honor all of you out there that are standing up for animals, we’re offering you a chance to enter to win a non leather bag or wallet from Baggit. Hurry up and enter though, as the contest ends soon, and you don’t want to miss your opportunity! Here's your way to Fashion street on Dishoom! All The Best!

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