Zee News Hauled Up by Broadcasting Authority for Violations on Complaint Filed by PETA India

For Immediate Release:

2 April 2019


Nikunj Sharma; [email protected]

Garima Jain; [email protected]

Group’s Complaint Against Television Channel Upheld

Delhi – A complaint filed by People for the Ethical Treatment of Animals (PETA) India with the News Broadcasting Standards Authority (NBSA) against Zee News for using defamatory taglines has been upheld in an order passed today. The complaint was made after the television channel irresponsibly and inaccurately mischaracterised PETA India’s view that modern dairy production is inhumane and contravenes the admirable Hindu teaching of kindness to animals – and, indeed, all major religions’ denunciation of cruelty to our fellow living beings. The attack came after the group posted a recipe for vegan (non-dairy) ghee online to help those who wished to celebrate a dairy-free Janmashtami.

The copy of the order is available upon request.

The NBSA held that in Zee News’ coverage of PETA India’s vegan ghee recipe, it had Zee News violated clauses 1 and 2 of the Principles of Self-Regulation and Code of Ethics of News Broadcasting Authority dealing with impartiality and objectivity in reporting and ensuring neutrality as well as the Guideline 2.1 of the NBSA Specific Guidelines Covering Reportage. The NBSA directed Zee News to air an apology prior to the commencement of the programme  Taal Thok Ke: Special Edition at 6 pm on 9 April. It also ordered that the video of all problematic broadcasts be removed.

“As Zee News should know, these days, many caring Hindus and people of all religions are appalled by modern dairy operations and are opting not to consume dairy,” says PETA India Associate Director of Policy Nikunj Sharma. “People have come to realise that the dairy industry supplies cattle to the beef industry for it to kill and that male calves born on dairy farms are frequently abandoned to die or sent to slaughter because they can’t produce milk. PETA India thanks the News Broadcasting Standards Authority for requiring media outlets to report responsibly.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” and which exposes speciesism as a form of unfair human supremacy – notes that today’s dairy industry is inherently cruel. Farmers repeatedly impregnate cows and buffaloes through traumatic artificial insemination – which is rape. They also commonly inject cattle with oxytocin to force them to release more milk, causing them painful muscle contractions similar to those experienced during labour. Typically, farmers tear calves away from their mothers shortly after birth. If the babies are female, they’re often denied their mother’s milk, fed a milk substitute, and treated like milk machines, just like their mothers. If they’re male, dairy operators generally abandon them, let them starve to death, or sell them for beef.

The consumption of cows’ milk has been linked to a higher risk of suffering from heart disease, diabetes, obesity, cancer, and respiratory problems. PETA India recommends that people who desire the creamy taste switch to soy, almond, or another non-dairy milk.

For more information, please visit PETAIndia.com.