Water Crisis Prompts Pro-Vegan PETA India Billboard in Bengaluru

For Immediate Release:

3 July 2019

Contact:

Garima Jain; [email protected]

Hiraj Laljani; [email protected]

Group Points to the Meat, Egg, and Dairy Industries’ Drain on the World’s Water Supply

Bengaluru – “Raising Animals for Meat, Eggs, and Milk Uses Up 1/3 of the World’s Fresh Water. Go Vegan.” This is the message – based on the findings presented in a paper published by the renowned journal Proceedings of the National Academy of Sciences of the United States of America – on a brand-new People for the Ethical Treatment of Animals (PETA) India billboard that went up in Bengaluru today as part of a national blitz. More billboards have been placed or will go up in other cities – including Chennai, Delhi, and Hyderabad, which are among the 21 cities expected to have zero groundwater by 2020.

A copy of the billboard ad that has been erected on Electronic City Flyover, towards Hosur, is available upon request.

“The meat, egg, and dairy industries are sucking our country dry,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja. “PETA India’s billboard makes the simple point that each one of us can help combat water waste by choosing Earth-friendly vegan meals.”

Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year, and cleaning away the filth from farms, lorries, and slaughterhouses, the animal agriculture industry puts a serious strain on the world’s water supply. According to the Water Footprint Network, it takes just 322 litres of water to produce 1 kilogram of vegetables – but it takes 1,020 litres of water to produce 1 litre of cows’ milk, 3,265 litres of water to produce 1 kilogram of eggs, and 15,415 litres of water to produce 1 kilogram of beef.

The meat, egg, and dairy industries also use one-third of the world’s cropland – which could be used to grow food for hungry humans but is instead dedicated to crops that feed animals deliberately bred and raised to be used and killed. Animal agriculture is also responsible for more greenhouse-gas emissions than the worldwide transportation sector.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAIndia.com.

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