Water Crisis Prompts Pro-Vegan PETA India Billboard in Bengaluru Ahead of World Water Day
For Immediate Release:
21 March 2024
Contact:
Hiraj Laljani; [email protected]
Sanskriti Bansore; [email protected]
Bengaluru – “Raising Animals for Meat, Eggs, and Milk Uses Up 1/3 of the World’s Fresh Water. Go Vegan.” This is the message – based on the findings presented in a paper published by the renowned journal Proceedings of the National Academy of Sciences of the United States of America – on a People for the Ethical Treatment of Animals (PETA) India billboard that went up in Bengaluru recently as the city deals with its worst water crisis in decades.
The billboard is located at Koramangala BDA Complex bus stop, near Sony World Junction, Koramangala, Bengaluru, Karnataka 560034.
“The meat, egg, and dairy industries are sucking our country dry,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “PETA India’s billboard makes the simple point that each one of us can help combat water waste by choosing Earth-friendly vegan meals.”
Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year, and cleaning the filth from farms, trucks, and slaughterhouses, animal agriculture puts a serious strain on the world’s water supply. According to the Water Footprint Network, it takes just 322 litres of water to produce 1 kilogram of vegetables – but 1020 litres to produce 1 kilogram of cows’ milk, 3265 litres to produce 1 kilogram of eggs, and 15,415 litres to produce 1 kilogram of beef.
The meat, egg, and dairy industries also use one-third of the world’s cropland – which could be used to grow food for hungry humans but is instead dedicated to crops that feed animals deliberately bred and raised to be used and killed. By some estimates, animal agriculture is also responsible for more greenhouse gas emissions than the world’s transportation systems combined.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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