VIDEO: PETA India Launches ‘Awaaz’, an Endearing AI-Powered Robot Goat, to Speak Up Against Killing and Champion Vegan Eating  

For Immediate Release:

21 May 2026

Contact:  

Sanskriti Bansore; [email protected] 

Varulika Dixit; [email protected]  

Mumbai —  Using Artificial Intelligence (AI) to build empathy, People for the Ethical Treatment of Animals India (PETA India)  has unveiled ‘Awaaz’, an endearing child-like robot goat who speaks to encourage compassion for goats and inspire everyone to leave them in peace, not in pieces. In a new PETA India launch video, the realistic-looking robot goat engages in gentle, interactive conversations in English and Hindi, asking children and other passersby: “Do you consider me a friend… or food?” Awaaz will be visiting college campuses and city centres to engage with members of the public across the country. PETA India aims to create more vegans and encourage slaughter-free expressions of sacrifice with Awaaz’s help.  

The photos and the video of Awaaz are available upon request.

‘Some people think we are food, or that our lives can be taken. But my life means something special to me, just like yours is valuable to you,’ Awaaz says in the video.  

‘Like humans, goats feel pain and fear, and they don’t want to be killed,” says PETA India Youth Outreach Lead Nazifa Anwar. “PETA India and Awaaz will encourage college students and members of the public to let goats live and to choose delicious animal-free, “meaty” foods like jackfruit, tofu, mushrooms and mock mutton instead.”   

Goats form strong bonds with each other and remember those who treat them kindly. Yet for slaughter and sacrifice, goats are crammed into severely crowded trucks bound for slaughter, where many suffocate or suffer broken bones. At slaughterhouses or during roadside slaughter, their throats are cut while they’re still conscious and in full view of other terrified animals. 

Each person who goes vegan spares the lives of nearly 200 animals every year and reduces their own risk of developing heart disease, diabetes, and cancer. Raising animals for food is also a leading cause of water pollution and water and land use, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe. PETA India offers a free vegan starter kit for those ready to make the switch.  

PETA India – whose motto reads, in part, “animals are not ours to eat” – points out that when it comes to the ability to feel pain, hunger, and thirst, a goat is a dog is a boy. For more information, please visit PETAIndia.com or follow PETA India on X, Facebook, or Instagram 

 #