For Immediate Release:
16 December 2021
Hiraj Laljani; [email protected]
Monica Chopra; [email protected]
Guwahati – As the holiday shopping season kicks into high gear, People for the Ethical Treatment of Animals (PETA) India has erected a sky-high message of compassion for cows, buffaloes, and other animals, urging people to get on Santa’s “nice” list by refusing to put leather items under the Christmas tree.
The billboard is located at the last gate of the Assam Secretariat Building, facing Dispur, near HDFC Bank. PETA India is also posting the ad in the busy shopping areas of Goa, Imphal, Kochi, Shillong, and Thiruvananthapuram.
“When people learn that every leather belt and bag represents the suffering of an animal who didn’t want to die, they’re eager to shop animal-free,” says PETA India supporter Natasha Paul. “PETA India is encouraging kind shoppers to offer peace and goodwill to all by giving vegan gifts.”
Cattle used for leather are often crammed into vehicles in such large numbers that their bones break. Those who survive the gruelling journey to the slaughterhouse endure agonising deaths: their throats are cut in full view of other animals, and many are dismembered while they’re still conscious. In addition to being cruel to animals, leather production is also terrible for the planet. According to the United Nations, animal agriculture – which includes animals killed for clothing – is responsible for nearly a fifth of human-induced greenhouse-gas emissions.
PETA India – whose motto reads, in part, that “animals are not ours to wear”, opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.