Sonam Kapoor and Rhea Kapoor’s Leather-Free Rheson Fashion Label Wins PETA Award

For Immediate Release:

22 June 2017

Contact:

Shambhavi Tiwari; [email protected]

Benazir Suraiya; [email protected]

The Company’s Vegan Bags Caught PETA’s Eye

Mumbai– For its bags made exclusively of non-leather materials, Rheson, a clothing and accessories brand by actor Sonam Kapoor and her sister Rhea Kapoor, has won a Compassionate Business Award from People for the Ethical Treatment of Animals (PETA) India.

A copy of the award is available upon request.

“Shoppers’ demand for cruelty-free fashion is on the rise– and thanks to compassionate companies like Rheson, it’s easier than ever to get a killer look without killing animals,”says Benazir Suraiya, PETA’s fashion expert and associate manager of celebrity and media projects. “And who better than fashionistas Sonam and Rhea Kapoor to show the world that the future of fashion is vegan?”

Buying leather leads directly to animal suffering. Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones snap and they have trouble breathing, and many die en route to the slaughterhouse. If they survive, their throats are cut in full view of other animals, and many are dismembered and skinned while they’re still conscious. In addition, run-off from leather tanneries poisons rivers and streams – harming all life in the area – and has been linked to cancer, respiratory infections, and other illnesses in humans.

This isn’t the first time that Sonam, who was crowned PETA’s Hottest Vegetarian Celebrity of 2016, has helped animals. In 2015, she wrote a letter to the Minister of Environment, Forest and Climate Change, urging him not to revoke the ban on classroom dissection for university life-science and zoology students. Earlier, in March 2010, she sent a letter on behalf of PETA to then–Maharashtra Home Minister RR Patil urging him to ban glass-coated manja across the state after Mumbai police banned it within the city. And in 2011, she donated “kind kites” to children to help prevent injuries from manja.

For more information, please visit PETAIndia.com.

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