Shimla: PETA India’s Santa, ‘Pig’, and ‘Chicken’ to Urge Public to Try Vegan

For Immediate Release:

23 December 2019


Ayushi Sharma ; [email protected]

Hiraj Laljani ; [email protected]

Groups Will Encourage Passers-By to Make Christmas Merry for All – Including Animals

Shimla – Dressed as Santa Claus, a chicken, and a pig, PETA India members will hold signs reading, “We Wish You a Vegan Christmas,” in Shimla on Tuesday. The merry troop’s point? That we can help animals experience the festive spirit of the season, too, by leaving them off the dinner table and going vegan.

When:             Tuesday, 24 December, 12 noon sharp

Where:           The amphitheatre at The Ridge, Shimla

“Billions of animals could be spared daily abuse and a terrifying and painful death if more people simply switched to healthy, humane vegan eating,” says PETA India’s Dayan Concessao. “We urge everyone to consider making Christmas a joyous time for animals, too, by leaving them off their dinner plates.”

As seen in PETA India’s exposé “Glass Walls“, in today’s commercial meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, fish suffocate or are cut open while they’re still alive, pigs are often stabbed in the heart as they scream in pain, and calves are torn away from their mothers within hours of birth. At the slaughterhouse, animals are commonly killed in full view of one another and dismembered while they’re still conscious.

Eating animals also wreaks havoc on human health. The consumption of meat, eggs, and dairy “products” has been conclusively linked to heart disease, strokes, diabetes, obesity, and cancer. In addition, a United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

For more information about PETA India – whose motto reads, in part, that “animals are not ours to eat” – please visit