‘She Did Not Consent’ PETA India World Vegan Month Billboard Campaign Outside Colleges and Universities Urges Compassion for Chickens

For Immediate Release:

22 November 2025

Contact:

Anushka Yadav; [email protected]

Sanskriti Bansore; [email protected]

Pune – In time for World Vegan Month (November), and because chicken meat and eggs are the most consumed animal-derived foods in India after dairy, People for the Ethical Treatment of Animals India (PETA India) is serving up food for thought near universities and colleges across the country. That is, sky-high billboard appeals featuring a chicken alongside the message “She Did Not Consent – Please Go Vegan” pointing out that chickens and other animals do not volunteer their bodies and lives. The billboard campaign comes at a time when the importance of consent is gaining traction on campuses around the country to curb sexual harassment and violence. It aims to remind students that chickens also do not want to suffer and want to live.

PETA India’s billboard can be found outside Fergusson College on Fergusson College Road, Shivajinagar, Pune, Maharashtra 411004, and outside Jawaharlal Nehru University in New Delhi, Banaras Hindu University in Varanasi, Christ University in Bengaluru, and St. Xavier’s College in Mumbai.

“Just like humans, chickens have the right to autonomy over their own bodies. Eating meat and eggs means supporting industries that confine, mutilate, and kill them,” says PETA India Senior Manager of Vegan and Corporate Projects Dr Kiran Ahuja. “Respecting consent means extending that respect to all living beings.”

Chickens are intelligent, emotional animals whose cognitive abilities are on par with those of cats, dogs, and even some primates. Yet, most chickens raised for meat spend their entire lives in crowded, filthy sheds and are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. In the egg industry, hens are confined to wire cages so small they cannot spread a wing. After about two years, each is considered “spent” and is thrown into a lorry full of other exhausted females and shipped to the slaughterhouse or meat market, where her throat is cut – typically, while she’s still conscious. Meanwhile, millions of newly hatched male chicks – who cannot produce eggs – and any other unwanted chicks are ground up, crushed, drowned, burned or killed in other gruesome ways.

Everyone who goes vegan spares nearly 200 animals a year, dramatically shrinks their carbon footprint, and reduces their individual risk of suffering from heart disease, diabetes, and cancer. One large egg contains about 6 g of protein, one cup of cooked chickpeas about 14.5 g, one cup of boiled lentils about 17.9 g, and a half-cup of firm tofu about 19.9 g.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow PETA India on X, Facebook, or Instagram.

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