Rajkot: ‘Cows’ and ‘Buffaloes’ to Protest Dairy Industry’s Support of Beef Trade Ahead of International Women’s Day

For Immediate Release:
6 March 2018


Radhika Suryavanshi [email protected]

Shambhavi Tiwari [email protected]

PETA and V Care Will Urge Public to Go Vegan 

Rajkot – In advance of International Women’s Day (8 March), four People for the Ethical Treatment of Animals (PETA) India and V Care supporters will take to the streets in Rajkot on Wednesday to let the public know that the country’s beef industry exists largely because the dairy industry, which exploits the female reproductive system, supplies it with cattle to kill. Wearing bodysuits and cow and buffalo masks and with their palms painted red, the protesters will stand in stalls and hold signs proclaiming, “Dairy Cattle Are Killed for Beef. Try Vegan.”

Date:         Wednesday, 7 March

Time:        12 noon–1 pm

Place:        Kishan Para Chowk, Race Course Road, Rajkot, Gujarat 360001

“Many vegetarians and others who consume milk and other dairy ‘products’ have no idea they’re supporting the beef industry by doing so,” says PETA Campaigns Assistant Radhika Suryavanshi. “Yet in India, cattle aren’t raised specifically for beef – rather, this industry gets its supply of animals largely from the dairy industry, which sends it female cows after their milk production wanes and male calves, who are considered worthless because they can’t produce milk.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that the dairy industry is inherently cruel. Farmers repeatedly impregnate cows and buffaloes through traumatic artificial insemination – which is rape. They also commonly inject cattle with oxytocin to force them to produce more milk, causing them painful muscle contractions similar to those experienced during labour. Typically, farmers tear calves away from their mothers shortly after birth. If the babies are female, they’re often fed milk replacer and will ultimately be treated like milk machines, just as their mothers are. If they’re male, farmers generally abandon them, let them starve to death, or sell them for beef.

Humans who consume dairy “products” can suffer, too: the consumption of cows’ milk has been linked to a higher risk of suffering from heart disease, diabetes, obesity, and respiratory problems. PETA recommends that people switch to soy, almond, or another non-dairy milk.

For more information, please visit PETAIndia.com.