PETA India’s ‘Cow’ to Raksha Bandhan Celebrants: ‘Protect me – Go Leather-Free’

For Immediate Release:

13 August 2019


Radhika Suryavanshi; [email protected]

Garima Jain; [email protected]

Group Will Ask Members of the Public to Wear a Rakhi and Pledge to Respect Animals

Prayagraj – Holding a giant rakhi that reads, “Protect Me – Go Leather-Free,” and wearing a cow costume, a member of People for the Ethical Treatment of Animals (PETA) India and Raksha-Make a Difference will urge the public to protect cows by not wearing their skins, in Prayagraj on Wednesday, in advance of Raksha Bandhan. The “cow” will also distribute rakhis bearing the same message to passers-by. PETA India wants to raise awareness of the cruelty that cows, buffaloes, goats, and other animals endure before their skin is made into shoes, bags, and other accessories.

When:             Wednesday, 14 August, 12 noon sharp

Where:           Subhash Chauraha, Civil Lines, Prayagraj, Uttar Pradesh 211001

“Pledging to protect loved ones is truly noble, and we’d like the public to extend the same compassion to all others, including animals used by the leather industry,” says PETA India Campaigns Coordinator Radhika Suryavanshi. “Cows and other animals used for leather endure horrific abuse, and their only hope of avoiding this living hell is for everyone to take a stand against cruelty and go leather-free.”

Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles so tightly that their bones break. The throats of those who survive this ordeal are cut in full view of others at the slaughterhouse, and many are dismembered and skinned while they’re still conscious. Leather is also detrimental to human health and the environment: run-off from leather tanneries poisons rivers and streams, harming all life within, and has been linked to cancer, respiratory infections, and other conditions in humans.

PETA India notes that synthetic leather and other animal-friendly options are available at nearly every major shoe and clothing shop in the country.

The group – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit