PETA India Valentine’s Day Campaign Urges Students to ‘Break Up’ With a Hot Chick

For Immediate Release:

17 February 2024

Contact:

Sanskriti Bansore; [email protected]

Hiraj Laljani; [email protected]

Bhubaneswar – Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India has placed ads near universities and colleges in Bhubaneswar and other cities across India offering some surprising advice: “Break up with this hot chick.” The ad refers to the practice of eating chickens and goes on to encourage students to go vegan.

The billboard in Bhubaneswar is located outside Baidyanath Memorial Hospital, Patia Chowk, Nandankanan Road.

“All animals, from humans to hens, feel pain and fear, love their families, and value their own lives,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “This Valentine’s Day, PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.”

Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in the meat, egg, and dairy industries. Chickens, cows, pigs, goats, and other animals killed for food are roughly handled during transport and often crammed into vehicles in high numbers. Many sustain broken bones, suffocate, or die on the way to slaughterhouses, where workers hack at the animals’ throats with dull blades, typically while they’re still conscious and able to feel pain.

Vegans are less likely to suffer from heart disease, diabetes, and cancer – all of which are widespread health problems in India – and are, on average, fitter and trimmer than meat-eaters are. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X (formerly Twitter), Facebook, or Instagram.

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