PETA India Valentine’s Day Ads Urge Students to ‘Break Up’ With Chicks

For Immediate Release

12 February 2020

Contact:

Hiraj Laljani [email protected]

Sachin Bangera [email protected]

Group’s Ads Near Universities Across the Country Call For Everyone to Have a Heart for Chicks by Going Vegan

Delhi – Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India has placed an ad outside Indian Institute of Technology Delhi that offers some surprising advice: “Break Up With This Hot Chick.” But the “chick” is a chicken – and the ad goes on to encourage students to go vegan.

The ad – which is part of a new campaign popping up near university campuses across India – is located at IIT Gate, on Abdul Gamel Nasir Marg, Hauz Khas, New Delhi.

“All animals, from humans to hens, feel pain and fear, love their families, and value their own lives,” says PETA India Campaigner Radhika Suryavanshi. “This Valentine’s Day, PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.”

Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in today’s meat, egg, and dairy industries. Chickens, cows, pigs, goats, and other animals killed for food are roughly handled during transport and often crammed into vehicles in high numbers. Many sustain broken bones, suffocate, or die en route to slaughter. At slaughterhouses, workers hack at their throats with dull blades, typically while they’re still conscious and able to feel pain.

Vegans are less likely to suffer from heart disease, diabetes, and cancer – all of which are widespread health problems in India – and are, on average, fitter and trimmer than meat-eaters are. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

PETA India – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – has also placed the ads outside universities in Bengaluru, Chennai, Hyderabad, Mumbai, and Pune.

PETA India offers a free vegan starter kit packed with tips, recipes, and more. For more information, please visit PETAIndia.com.

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