For Immediate Release:
17 April 2018
Nirali Gada; [email protected]
Shambhavi Tiwari; [email protected]
Group Sends Filmmaker a Video Featuring Stunning Computer-Generated Great Ape to Demonstrate That There’s No Need to Use Live Animals
Chennai – After learning that a chimpanzee named Kong will appear in the upcoming movie Gorilla starring Jiiva and Shalini Pandey, People for the Ethical Treatment of Animals (PETA) India fired off a letter urging director Don Sandy to replace Kong with cutting-edge computer-generated imagery (CGI) and never to feature live animals in his films again. The message included a link to a video featuring a computer-generated chimpanzee who is contemplating suicide, which was created by top advertising agency BBDO and award-winning CGI production company The Mill. The thought-provoking spot illustrates the tragic lives of animal “actors”.
PETA India’s letter to the director and the inspiring video featuring the computer-generated chimpanzee is available upon request.
“Compassionate, forward-thinking filmmakers would never dream of hauling sensitive wild animals to a chaotic movie set and forcing them to ‘act’ for viewers’ amusement,” says PETA India Associate Director of Celebrity and Public Relations Sachin Bangera. “PETA India is calling on Gorilla‘s director to cut the cruelty and switch to modern and humane CGI and visual-effects technology.”
As PETA India – whose motto reads, in part, that “animals are not ours to use for entertainment” – notes in its letter, great apes used in the film and television industries are commonly torn from their frantic mothers shortly after birth, leaving both mother and baby traumatised for life. Investigations have revealed that trainers often punch, kick, beat, and even electrically shock apes during behind-the-scenes training sessions and on set in order to make them perform “correctly” in the fewest takes possible. When chimpanzees reach adolescence and become too difficult to manage, they’re typically relegated to cramped cages, where they face decades of loneliness and isolation.
Blockbusters such as the Planet of the Apes franchise and The Jungle Book have relied on technical wizardry and advanced CGI to create realistic animal characters without harming or harassing their live counterparts.
For more information, please visit PETAIndia.com.