PETA India Responds to Bird Flu Outbreak With ‘Go Vegan’ Billboard

For Immediate Release:

20 January 2021


Hiraj Laljani; [email protected]

Dr Kiran Ahuja; [email protected]

Thiruvananthapuram– As if COVID-19 weren’t enough, now, avian influenza poses another threat to human health. People for the Ethical Treatment of Animals (PETA) India hopes to save the lives of humans and chickens by erecting a “bloody” billboard in Bhopal, Chandigarh, Delhi, Mumbai, and Thiruvananthapuram urging everyone to help combat deadly diseases by avoiding animal-derived foods. The Thiruvananthapuram billboard is located at Thampanoor Jct, Thampanoor.

“Confining and killing animals for food has led to pandemics and other deadly disease outbreaks that not only kill animals but also threaten the health of every human being on the planet,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja. “PETA India is urging everyone to protect themselves and others by avoiding meat like the plague.”

Two strains of bird flu have been found in India in the current outbreak, H5N1 and H5N8 – and, according to the World Health Organisation (WHO), H5N1 is fatal to 60% of humans who contract it. WHO warns handling diseased or dead birds and improper cooking can risk infection. PETA India notes that it’s not uncommon to see dead and dying chickens on factory farms and at filthy live-animal markets where the birds are sold for slaughter.

In addition to helping to prevent the spread of deadly diseases, vegan meals spare animals immense suffering. In today’s meat, egg, and dairy industries, huge numbers of animals are raised in vast warehouses by the hundreds, thousands, or even millions in severe confinement. Chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

PETA India – whose motto reads, in part, that “animals are not ours to eat“ and which opposes speciesism, a human-supremacist worldview – offers a free vegetarian/vegan starter kit packed with tips, recipes, and more. For more information, please visit or follow the group on TwitterFacebook, or Instagram.