PETA ‘Cows’ to Distribute Non-Dairy Buttermilk in Lead-Up to Janmashtami

For Immediate Release:
30 August 2018


Radhika Suryavanshi; [email protected]

Garima Jain; [email protected]

Volunteers Will Encourage Public to Consider Going Vegan to Help Cattle

Pune – Dressed as cows, members of People for the Ethical Treatment of Animals (PETA) India will gather in Pune to distribute delicious vegan buttermilk made by plant-based nutrition start-up Nutriva to passers-by on Friday, just days ahead of Janmashtami, in order to encourage cow-friendly, dairy-free living.

When:       Friday, 31 August, 12 noon sharp

Where:     On the pavement near the stairs outside the main entrance of SGS Mall, opposite Dorabjee’s, near the Clover Centre, MG Road, Pune

“Many vegetarians and others who consume cows’ milk and other dairy ‘products’ have no idea they’re supporting the beef industry by doing so,” says PETA Campaigner Radhika Suryavanshi. “Yet in India, cattle aren’t raised specifically for beef – rather, this industry gets its supply of cattle to kill largely from the dairy industry after the female animals’ milk production wanes and because male calves cannot produce milk.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that the dairy industry is systematically inhumane. Farmers repeatedly impregnate cows and buffaloes through traumatic artificial insemination, which is actually rape. They also commonly inject cattle with oxytocin to force them to produce more milk, causing pain similar to being in labour. Shortly after mother cows and buffaloes give birth, farmers typically tear the calves away from them. If the babies are female, they are often fed with milk replacer and, just like their mothers, will be treated like milk machines and usually ultimately abandoned or killed for beef. If they’re male, farmers generally abandon them, let them starve, or sell them for beef.

Humans who consume dairy “products” can suffer, too – since nature created cows’ and buffaloes’ milk for baby calves, not humans, its consumption has been linked to a higher risk of suffering from heart disease, diabetes, obesity, and respiratory problems. PETA India recommends that people switch to soy, almond, or another non-dairy milk.

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