New PETA India World Vegan Month Billboard Asks Shoppers to Ditch Leather 

For Immediate Release:

2 November 2020


Hiraj Laljani; [email protected]  

Radhika Suryavanshi ; [email protected] 

Nationwide Campaign Encourages Everyone to Wear Something Vegan 

Chennai – In honour of World Vegan Month (November), People for the Ethical Treatment of Animals (PETA) India has placed a billboard on Arcot Road showing a cow and buffalo next to the words Were Individuals. Were Not Shoes or Belts. Wear Something Vegan. A copy of the ad is available for download upon request.

The ad is part of a nationwide fashion-focused campaign that also includes billboards in Bengaluru, Delhi, Hyderabad, Kolkata, and Mumbai encouraging shoppers to go leather- or wool-free or to steer clear of exotic skins. 

When it comes to feeling pain and fear, loving their families, and valuing their own lives, cows and buffaloes are no different from humans, says PETA India Senior Campaigns Coordinator Radhika Suryavanshi. This World Vegan Month, PETA India is urging everyone to practiskindness by leaving all animals out of their wardrobes. 

Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles so tightly that their bones break. The throats of those who survive this ordeal are cut in full view of others at the slaughterhouse, and for many, dismembering and skinning begins while theyre still conscious. Leather is also detrimental to human health and the environment: run-off from leather tanneries poisons rivers and streams, harming all life within, and has been linked to cancer, respiratory infections, and other health conditions in humans. 

PETA Indias billboard in Chennai is located in Valasaravakkam on Arcot Road, near Vadapalani Junction. 

PETA India – whose motto reads, in part, that animals are not ours to wear – opposes speciesism, which is a human-supremacist worldview. For more information, please visit