New International Yoga Day PETA India Billboard Campaign Encourages Animal Adoption

For Immediate Release:

19 June 2021


Radhika Suryavanshi; [email protected]

Hiraj Laljani; [email protected]


Delhi – For International Yoga Day (21 June), People for the Ethical Treatment of Animals (PETA) India is placing advertisements in Ahmedabad, Bengaluru, Delhi, Mumbai, and Pune encouraging people to adopt a yoga buddy – that is, a playful cat or dog – from a local animal shelter.

“Anyone who has gone into downward dog only to see their pup run onto the mat under them knows that animals brighten our lives with their antics and personalities,” says PETA India Senior Campaigns Coordinator Radhika Suryavanshi. “Why not give an animal in need a home while ensuring that the ‘namaste’ with which you start your yoga session will always be followed by a woof or a purr?”

PETA India notes that every time someone buys a “purebred” dog or cat from a breeder, from a pet store, or online, a dog or cat in need roaming the streets or waiting in an animal shelter loses a chance at finding a home. Stray animals often starve or are injured, abused, or hit by vehicles. Countless other animals are left to languish in animal shelters because there aren’t enough good homes for them. That’s why PETA India advocates for adoption and urges guardians to have their animal companions sterilised so that those who have already been born have the best chance at a good home and a good life.

PETA India – whose motto reads, in part, that “animal are not ours to abuse in any way” – opposes speciesism, which is a human-supremacist worldview.

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The ad in Delhi is located at Baroda House, KG Marg, India Gate Circle.