MS Dhoni-Backed Shaka Harry and John Abraham-Funded NOTO Among Winners of 2023 PETA India Vegan Food Awards 

For Immediate Release:

02 November 2023

Contact:

Hiraj Laljani; [email protected]

Sanskriti Bansore; [email protected]

Mumbai – During World Vegan Month (November), and after more than 47% of Indian respondents to a survey said they consumed plant-based food out of concern for animals, People for the Ethical Treatment of Animals (PETA) India is naming the winners of this year’s PETA India Vegan Food Awards. Shaka Harry, backed by cricketer MS Dhoni, nabbed Best Vegan Meat for its delicious Just Like Mutton Bhuna Curry, and NOTO, with investors including actor John Abraham, won Best Vegan Ice Cream for its tasty Mango & Raspberry frozen dessert.

The other winners are listed below.

“From celebrity-approved vegan mutton to a creamy dairy-free dessert and more, all the innovative winners of our 2023 Vegan Food Awards are making it easier than ever to eat vegan,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “PETA India is encouraging everyone to opt for the many vegan treats available today, which taste delicious while sparing animals suffering and protecting the planet and our health.”

In today’s meat, egg, and dairy industries, billions of animals are raised in vast warehouses in severe confinement. As PETA India reveals in the video exposé “Glass Walls”, chickens killed for food are often shackled upside down before their throats are slit. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.

PETA India offers a free vegan starter kit to help everyone embrace vegan eating, which can also slash the risk of suffering from cancer, heart disease, diabetes, and obesity and helps fight the climate catastrophe by reducing greenhouse gas emissions.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X (formerly Twitter), Facebook, or Instagram.

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