‘Money Heist’ Star Alba Flores Goes Green and Glam for New PETA AD

For Immediate Release:

19 May 2020


Hiraj Laljani ; [email protected]

Sachin Bangera; [email protected]

Actor Says Ditching Meat Has Helped Her Health – and Her Conscience

Mumbai – Wearing a dramatic headdress made entirely of fresh fruits, veggies, and flowers, Alba Flores stars in a brand-new ad campaign for PETA India’s friends at PETA US that encourages everyone to save animals and the planet by going veg – an action that also helps prevent the spread of deadly animal-borne diseases.

The Money Heist and Vis a Vis star decided to stop eating meat after seeing how much food was thrown away after her family’s Christmas Eve celebration. “I started to think about where that food came from and how much food will be thrown away … and [wondered] how necessary the deaths of those animals really were,” she told PETA. “I started to look into it, and I realized that this wasn’t the only big problem. The entire animal agriculture industry poses a very serious problem for the planet.”

PETA India stresses that the reasons to go vegan have never been clearer or more pressing. COVID-19 is believed to have originated in a Chinese “wet market” where live and dead animals are sold for human consumption. Filthy meat markets, factory farms, and slaughterhouses crammed full of sick and stressed animals are breeding grounds for zoonotic diseases. Previous influenza viruses originated in chickens and pigs.

Every person who goes vegan reduces their carbon footprint, as the meat industry is a leading producer of the greenhouse gases that contribute to climate change; spares nearly 200 animals a year daily suffering and a terrifying death; and reduces their own risk of developing heart disease, diabetes, and cancer.

“And now, the truth is I feel so much better eating vegetables and legumes and grains,” Flores concludes. “I think that your food doesn’t have to be the cause of suffering and exploitation of animals.”

Flores joins a growing list of celebrities – including Kartik Aaryan, Paul McCartney, Hema Malini, Anushka Sharma, Sonu Sood, Bryan Adams, R Madhavan, and Shahid Kapoor – who have teamed up with PETA India or its international affiliates to promote healthy, humane meat-free meals.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAIndia.com.