‘Milkman’ With ‘Bloody’ Bucket, ‘Dead Calf’ to Protest Dairy Industry Cruelty

For Immediate Release:

27 September 2017


Ayushi Sharma  [email protected]

Shambhavi Tiwari  [email protected]

Thought-Provoking PETA Demonstration Will Raise Awareness of Murdered Male Calves Ahead of Vegetarian Awareness Month

Ludhiana – Ahead of Vegetarian Awareness Month (October), a People for the Ethical Treatment of Animals (PETA) India “milkman” will be in Ludhiana on Thursday with “blood” pouring out of his “milk can” and a “dead calf” tied behind his bicycle in order to urge passers-by to go vegan and to protest the cruel dairy industry – which commonly tears newborns away from their mothers and steals their milk so that it can be sold to humans.

              When:           Thursday, 28 September, 12 noon to 1 pm

Where:  At KIPPS Market, Sarabha Nagar, Ludhiana, Punjab 141001

“Cows and buffaloes on dairy farms are repeatedly forced to become pregnant, and then their babies are taken away from them – usually promptly after birth – leaving the mothers bellowing in distress for days,” says PETA India Campaigns Assistant Ayushi Sharma. “PETA India is calling on people to choose healthy and humane vegan options rather than supporting the violence of dairy farms.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that male calves are considered worthless by the dairy industry and are typically abandoned to starve or slaughtered for beef. Female calves endure the same abuse as their mothers – including being chained up, artificially inseminated using crude instruments, and separated from their newborn calves. PETA India’s eyewitness investigation of the country’s dairy industry also documented that animals are routinely kicked and struck, denied veterinary care, and forced to stand and lie amidst piles of their own faeces.

Humans who consume dairy “products” can suffer, too: consumption of cows’ milk has been linked to a higher risk of suffering from heart disease, diabetes, obesity, and respiratory problems.

When consumed by humans, animal proteins found in milk also tend to leach calcium from the bones, leading to the mineral’s excretion in the urine. Broccoli, carrots, squashes, oranges, many beans, and other fruits and vegetables are great sources of calcium. For those who like the creamy taste, cruelty-free soy milk is rich in protein, fibre, and isoflavones and contains none of the artery-clogging cholesterol found in animal milk. Other plant-based options include milk made from almonds or coconuts. Vegan milks can be purchased at the grocery store or made at home.

For more information, please visit PETAIndia.com.