For Immediate Release:
18 March 2021
Hiraj Laljani; [email protected]
Monica Chopra; [email protected]
Celebrity Couple Reveal Killer Looks That Don’t Kill Animals
Mumbai – To coincide with FDCI x Lakmé Fashion Week’s Sustainable Fashion Day, which is leather-free, People for the Ethical Treatment of Animals (PETA) India is releasing a brand-new vegan fashion lookbook starring supermodel and actor Milind Soman and his wife, Ankita Konwar, showcasing eight stylish outfits – all created without fur, leather, wool, exotic skins, cashmere, mohair, or silk. Vegan fashion from Proyog, Daisy Days, Urvashi Kaur, Papa Don’t Preach by Shubhika, The Frou Frou Studio, Azga, Equiivalence, Kunal Anil Tanna, Ethik, Mati, Strey, No Nasties, A Big Indian Story, Paaduks, Countrymade, Jenjum Gadi, and Outhouse are highlighted for the date night, office wear, leisure life, and athleisure looks.
The lookbook film and related images are available for download upon request.
“Every time we wear vegan, we are choosing to be kind,” says Soman. “I’ve teamed up with my friends at PETA India to showcase at FDCI x Lakmé Fashion Week some of the many luxurious vegan, eco-friendly materials available these days.”
Konwar says, “PETA India’s vegan fashion lookbook is about showing how easy it is to look killer without killing animals.”
Jaspreet Chandok, head of lifestyle business for Rise Worldwide, says, “FDCI x Lakmé Fashion Week’s Sustainable Fashion Day is proudly leather-free, and we are pleased to celebrate vegan fashion with PETA India.”
More and more designers and retailers are embracing vegan fashion, and for good reason. As revealed by PETA India – whose motto reads, in part, that “animals are not ours to wear” – cows and buffaloes killed for leather are often crammed onto vehicles in such high numbers that their bones break, snakes are killed for their skin by being inflated with compressed air, animals killed for their fur are routinely gassed or electrocuted, the hair of goats used for cashmere is torn out; and goats used for mohair and sheep used for wool are roughly handled, thrown around, and often mutilated. Meanwhile, silkworms are boiled or gassed alive.
The 2017 “Pulse of the Fashion Industry” report, published by the Global Fashion Agenda in collaboration with the Boston Consulting Group, concluded that cow leather is the most polluting material in fashion, while silk and wool are among the five most environmentally damaging materials.
The lookbook images were shot by Colston Julian and designed by Pulp India. Soman and Konwar’s outfit styling was done by Devki Bhatt, who was assisted by Krutika Sharma. Their hairstyling and make-up were done by Nikhar Jivani, who was assisted by Niveditha Nayak and Abhilasha Kulkarni. The film was shot at Sofitel Mumbai BKC, produced by Anupama Malhotra, and directed by Ravi Shankar, who was assisted by Pranjal Asha, with Vikas Vasudevan as the director of photography and editing by Akshay Mehta.