‘Meat = Heat … Go Vegan!’ Warns PETA India as Temperature Continues to Soar   

For Immediate Release:

30 May 2024

Contact: 

Hiraj Laljani; [email protected] 

Sanskriti Bansore; [email protected]  

Delhi – As a record-breaking heatwave continues to sweep across the country, causing droughts and wildfires and lining up 2024 to be the hottest year on record, People for the Ethical Treatment of Animals (PETA) India’s new sky-high appeal is calling out the culprit – a global climate catastrophe fuelled by animal agriculture. In Delhi, the temperature has exceeded 45 degrees. 

The billboard in Delhi is located near Ispat Bhavan on Lodhi Road, when travelling from the Golf Links junction towards India Habitat Centre/Jor Bagh.  

“Animal agriculture spews more greenhouse gases into the air than all cars, lorries, ships, and planes combined,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “It is an existential threat to life on Earth, and PETA India is urging everyone to go vegan before it’s too late.” 

The United Nations states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse gas emissions and that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”. The production of meat and dairy, including curd and cheese, accounts for about 60% of all food-related greenhouse gas emissions. Scientists have discovered that going vegan is the single most effective thing anyone can do to help save the planet. Researchers at the University of Oxford found that not consuming meat and dairy can reduce an individual’s carbon footprint from food by up to 73% and that a global switch to vegan eating could save up to 8 million human lives by 2050 and reduce greenhouse gas emissions by two-thirds. 

Eating vegan spares animals immense suffering, including in the dairy industry, in which calves are torn away from their beloved mothers so that the milk meant for them can be sold to humans – and such cruelty is the norm, even in India. Globally, an estimated 92.2 billion land animals alone are slaughtered every year, and most of them are raised in severe confinement. Chickens exploited for their eggs are kept in cages so small they can’t spread their wings, male piglets are castrated without painkillers, and fish are yanked out of the water and crushed, suffocated, or cut open and gutted, all while they’re still conscious. 

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram. 

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