Man to take Public Shower to Show Meat’s Devastating Impact on the Planet

For Immediate Release:

27 August 2018


Ayushi Sharma; [email protected]

Garima Jain; [email protected]

During World Water Week, PETA India Reminds Residents and Tourists That Using Animals for Food Wastes Water and Produces Greenhouse Gases

Shimla – Behind a shower curtain that reads, “1 kg of Meat = 1 Year of Showers. Clean Your Conscience: Go Vegan!” a member of People for the Ethical Treatment of Animals (PETA) India will shower outside the amphitheatre near The Ridge in Shimla on Tuesday to mark World Water Week (26–31 August). PETA India’s point? The best thing that people can do to save water and the environment is to go vegan.

Where:           Outside the amphitheatre near The Ridge, Shimla

When:             Tuesday, 28 August, 12 noon sharp

“It’s impossible to be truly eco-friendly without going vegan,” explains PETA India Campaign Coordinator Ayushi Sharma. “Just by changing the way they eat, concerned people can save precious water resources and help protect the Earth, their own health, and countless animals.”

Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year, and cleaning away the filth from farms, trucks, and slaughterhouses, the meat, egg, and dairy industries put a serious strain on the world’s water supply. According to the Water Footprint Network, it takes 322 litres of water to produce 1 kilogram of vegetables. In contrast, the production of animal-derived foods uses much more water: 1 kilogram of milk requires 1,020 litres, 1 kilogram of eggs requires 3,265 litres, 1 kilogram of poultry meat requires 4,325 litres, 1 kilogram of pork requires 5,988 litres, 1 kilogram of mutton requires 8,763 litres, and 1 kilogram of beef requires a staggering 15,415 litres.

The meat, egg, and dairy industries are also incredibly polluting: the world’s top five meat and dairy corporations alone are responsible for more greenhouse-gas emissions that exacerbate climate change – particularly through the methane emitted from cattle and other ruminant animals used for food – than major oil and gas companies ExxonMobil, Shell, or BP. And while 194 million people go hungry in India and 77 million people in the country lack access to safe water, the production of meat, eggs, and dairy “products” uses a third of the world’s fresh water resources, and a third of the world’s cropland – which could be used to feed hungry humans – is used to grow food for animals deliberately bred and raised to be used and killed.

For more information, please visit