For Immediate Release:
14 February 2020
Hiraj Laljani; [email protected]
Sachin Bangera; [email protected]
Company Wins Best Innovation in Fashion Award for Creating Fleather – a Biodegradable Leather Made From Discarded Temple Flowers
Kanpur – On Thursday, at Lakmé Fashion Week‘s Sustainable Fashion Day, Kanpur-based company Kanpur Flowercycling Pvt Ltd was presented with People for the Ethical Treatment of Animals (PETA) India’s Best Innovation in Fashion Award for its product Fleather, biodegradable leather made from discarded temple flowers, which would otherwise end up in the Ganges. PETA India’s Sachin Bangera presented the award to the company’s founder, Ankit Agarwal, and afterwards, the group launched its new pro-vegan fashion campaign highlighting the cruelty of animal leather and starring Bollywood’s Sunny Leone.
The award presentation photo is available upon request.
“Cows and other animals raised for leather in India are often loaded onto lorries so severely crowded that many animals are injured or die en route to the slaughterhouse. Leather production also generates vast quantities of pollution, and Kanpur’s leather tanneries are particularly notorious for discharging toxic waste directly into the Ganges,” says Bangera, PETA India’s director of celebrity and public relations. “Kanpur Flowercycling shows that leather can be produced without harming animals or the environment. The company also provides local women with employment.”
Animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. If they survive the journey to the slaughterhouse, their throats are typically cut in full view of other animals – and many are dismembered and skinned while they’re still conscious. To keep the skins from rotting, tanneries use a variety of caustic, toxic chemicals, which are often dumped directly into waterways. One of the most widely used chemicals in the tanning process is chromium, which can cause cancer in workers exposed to it. The waste from leather production also causes skin and respiratory disorders in people who work in and live near tanneries.
PETA India – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – notes that vegan leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country. To help shoppers, the group offers a “PETA-Approved Vegan” logo that companies can use to label their vegan products.
For more information, please visit PETAIndia.com.